How Dr. Seuss Can Boost Your Direct Mail Response Rates!

Dear Friend,

Recently, someone sent in a question asking if speaking to me over the phone about your sales copy, is effective -- http://www.kingofcopy.com/salescopyreview

After all, it's one thing hiring me to write your sales copy from scratch -- http://www.kingofcopy.com/workingtogether -- but maybe it's different if you and I are simply "reviewing" things together, one-on-one, on the phone.

I thought a recent testimonial I received would clarify this excellent question.

This comes from a client of mine who is one of the most successful info-marketers in the U.K., Peter Thomson.  Peter happens to be Nightingale-Conant's most widely published author and speaker in England.

Peter also publishes the highly successful "Achievers Edge" Newsletter.  (http://www.theachieversedge.com/)

Here's what Peter had to say:

"During the two and a half intensive hours of conversation I had with Craig - I learned (and re-learned) more about copy than I have over the last 12 years.

For example:

Just one idea Craig gave me has increased my net profit by 43%!

His grasp of which words move people into action -- is so comprehensive, so damned obvious ("Why didn't I think of that before?") and so easily explained -- that you'll just want to slam down the phone and get re-writing that very instant.

I know -- I did!"

Peter also even gives you his personal e-mail address in the event you want to speak to him directly.

And listen, in today's day-and-age, where everyone is so incredibly busy, this says maybe even more than his testimonial.

If you want to read more, you can see it here: www.kingofcopy.com/salescopyreview

Remember, if you're only making "X" sales a month -- unless you change what you're doing -- there's only one thing you can count on:

You're only going to make "X" sales next month too!

And by the way, if you're using direct mail, and you want to boost your response, make sure you're using first class "live" stamps, as opposed to using "machine" stamped, or pre-sorted bulk rate mail.

Nothing tells you "Hey, there's a sales letter inside this envelope." any more than a bulk rate indicia.

And I'm not sure what the Royal Mail over in the UK does, or what postal systems outside of America do, but if you're here in the U.S., use the newer "non-traditional" stamps the post office issues now.

You're a lot more likely to have someone open your letter if it has a "Dr. Seuss" stamp on it... or, a "Happy Birthday" postage stamp on it, than a plain old "traditional" stamp with a flag on it.

Now go sell something,

Craig Garber

P.S. Want to know what else you need to do to boost your direct-mail response rates?  Go here to find out immediately: http://www.KingOfCopy.com/consulting

Any comments?

Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!

You can reprint, or link to this article, or to any article on this web site, as long as you include the following text-box:

“Craig Garber is America's top direct-response copywriter.  Join the ranks of Garber's swelling list of global VIP's who subscribe to his unconventional weekly marketing moments, and discover how to dramatically boost your sales and improve the response to your sales copy, on his website at http://www.kingofcopy.com. Copyright © Craig Garber.  All rights reserved.”

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