Don't Believe Everything You Read, Unless...
Dear Friend,
The other day I was reading an article about how drinking decaffeinated coffee increases your risk of heart disease.
First off, boy did I breathe a sigh of relief -- because even though I drink about 3 or 4 cups of coffee a day -- I'm completely out of the danger zone since I drink the high-test stuff.
In fact, I'd suspect if you could get extra caffiene in your coffee... that's the one I'd buy and start drinking.
I have no idea why I would do this, but there again, most people have no clue why they're doing the things their doing, either. At least my lapses of judgment only arise for completely unimportant stuff, like the kind of coffee I'm drinking, as opposed to important things like the kind of cigars I'm smoking. (And there's a HUGE marketing lesson in that statement by-the-way. Let me know if you caught it.)
So anyway, I'm reading this article about the deadly decaffeinated killer coffee... and I finally get to the punchline, which says...
"The finding comes as a Danish team reiterated that drinking eight or more cups of coffee a day while pregnant may double the risk of losing the baby."
No shit sherlock -- you needed a study to figure this one out?
What's next -- they're going to come up with some eye-opening news about how eating eggs lowers your cholesterol because they tested 5,000 morbidly obese people by feeding them 18 eggs a day for a year and their LDL Cholesterol rates (LDL is your "bad" cholesterol) shot through the roof?
How about this one? Newsflash: Smoking gives you cancer!
The thing is, I read this article, around the same time my older son Nick was complaining about how some of the body-building supplements he's bought aren't working, even though the studies that support their effectiveness, show they should be.
Here's how I explained it to Nick:
If they're telling you studies show that some "goop" increases muscle size over a ten-week period, by 22%, you can rest assured the tests supporting these results were performed on lab rats who ingested 3 times their body-weight's worth of the glop they're selling, daily... and over the course of that time, the poor little bastards were also fed a steady diet of lean Japanese beef and boiled rice and put through several vigorous Russian Olympic exercise routines daily.
The bottom line is, there ARE a few products out there that will help you change your body, but for the most part, your body shape is by your diet and the amount and type of exercise you do (or don't do). Or, as they say nowadays... nurition and fitness -- which sounds a lot "easier" if you ask me.
And by-the-way, we're all REALLY proud of Nick. He's done an incredible job of getting in shape. In fact, he's lost 38 POUNDS over the last 5 months... changed his life... and become the person he's always wanted to be.
Want to find out how... and why he finally decided to get his act together?
Good, but you'll have to read his book, where he'll be spilling the beans about everything. It'll be coming out after the first of the year, and now he's got to make good on it, because...
The ONLY things you really CAN believe, ALWAYS... are... the things you read about in my newsletter.
Now go sell something,
Craig Garber
Any comments?
Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!
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| “Craig Garber is America's top direct-response copywriter. Join the ranks of Garber's swelling list of global VIP's who subscribe to his unconventional weekly marketing moments, and discover how to dramatically boost your sales and improve the response to your sales copy, on his website at http://www.kingofcopy.com. Copyright © Craig Garber. All rights reserved.” |