What Your Prospects Want To "Hear" When They're Reading Through Your Display Ads!

Dear Friend,

One of the exercises we'll be going through together at the upcoming Information Marketing Expo U.K. -- http://www.kingofcopy.com/informationmarketingexpo -- is, we'll be taking a look at a variety of display ads from different sources, and digging underneath the "surface" of the ad to uncover what's really going on when your prospects are reading your ad.

I want to explain how come you're seeing certain ads over-and-over again -- what's working and why -- and why some display simply don't deserve to be anything more than bird cage lining.

Since we've been discussing sales copy "voices" lately, I'll let you in on a little secret about display ad voices.  The biggest problem with display ad "voices" is that, for the most part -- there really aren't any.

Most display ads read more like checklists that spit out facts, rather than engaging and conversational "recommendations", which is how they should read.

I hope you caught what I just said because therein lies the key to nailing down the right "voice" to use for your display ad.

You want the sales copy voice of your display ads to read like a non-biased third party came in and reviewed your product, and then wrote up a quickie description of it.

Here's an example of what I'm talking about.  It's a display ad I wrote for a U.K. client some time ago:

Of course there are a number of other elements you must have in your ads to make them effective at all, and we will also be covering those at the Information Marketing Expo U.K. -- http://www.kingofcopy.com/informationmarketingexpo -- and I hope to see you there in person so you can discover each of them and be able to use them in your own marketing.

Now go sell something,

Craig Garber

P.S. Want to know what else you need to do to dramatically boost the response rates of your display ads?  Go here to find out immediately: http://www.KingOfCopy.com/salescopyreview

Any comments?

Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!

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