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Day Of Outrage!
Dear Friend,
When I was a kid, the first job I held when I got out of school, was working as an accountant in the audit department at Arthur Young on 277 Park Avenue. Arthur Young later became Ernst & Young, as big-business consolidation began sweeping the National public accounting firms.
During my second year, I was auditing an S & L (savings and loan) called East River Savings Bank, which was located up in New Rochelle, not far from my home. The funny thing was, the main contact at the audit -- I think he was the VP of Internal Audit at the Bank, was a guy named Jim Butler, who tended bar at a local Irish pub a few blocks from my 1-bedroom apartment in the Bronx.
Small world, isn't it?
And Jim, if you happen to be reading this, thank you for all those free drinks -- you definitely contributed to many nights of fun!
This was back in the mid 1980's when big corporate spending -- and big corporate waste -- was running at full tilt. For example, it was nothing for the entire audit team to go out and drink ourselves into a coma downtown -- all 15 of us -- and then take a private limo home, running all the expenses full throttle, through the clients billing code.
To be honest, coming from a blue-collar apartment in the projects in the Bronx, this was a pretty thrilling experience for me.
I ate some mighty fine steaks in some of New York City's classiest steakhouses -- restaurants like Ben Benson's, the Palm, and Smith and Wollensky.
Funny how overpriced meat tastes so much better when someone else is footing the bill, doesn't it?
And it's a very odd feeling sharing frozen margaritas in a bar with 20 different men and women -- all bright, and all in your age group -- all working on various client assignments -- when none of you are paying for any of it.
Anyway, back in that winter of 1987, when I was driving my beat up old 1973 faded blue Datsun B200 (I think that's what it was called) back and forth from the Bronx to New Rochelle, to audit East River Savings Bank (If you didn't warm that car up on those bitter cold winter days, you weren't going ANYWHERE!) the round Reverend Al Sharpton, a politically active black leader, held what was known as, a "Day Of Outrage."
Al held a big march across the Brooklyn Bridge and through downtown Manhattan, to protest a Howard Beach incident in which a young black man was fatally struck by a car after being chased by an angry white mob. Sharpton's motives were always questioned -- Was he a leader of men... or... a shameless self-promoter of the Reverend Al Sharpton?
(Oddly enough, did you know Al Sharpton and James Brown had similar hairstyles for a good reason -- they were both raised in the same household!)
Today, Al's as famous for his weight-loss, as he is for his political meanderings.
Now let's fast-forward to today.
If you're a regular reader of my newsletter, you already know my wife is originally from the U.K.
And bluntly, one of the best things about having a wife from another country (besides the hot accent) is that you don't really have to see your mother-in-law on a regular basis.
Not that I don't like her or anything of course, it's just "better" when your mother-in-law isn't visiting you and sleeping over for what seems like forever, when it's only 2 weeks.
In fact, I guess I could have easily called today's tip "How To Make 12 Days Feel Like One Hundred Years!"
But... I digress.
So following Reverend Al's lead, in protest of my mother-in-law visiting us, I've decided to have my own "Day Of Outrage."
And since I can't march 1,000 people across anything, I figured I'd do the next best thing:
I'd Release A New Product!
So why don't you go and take a look at it, right here, and don't hesitate to order a copy of it for yourself:
http://www.kingofcopy.com/magicmarketing
After all, you probably couldn't make it to Al Sharpton's Day Of Outrage back then, but there's absolutely NO excuse you can possibly have for not making it to MY "Day Of Outrage", and having it mean something to you!
So get your dirty little hands moving, and check out this new product right NOW:
http://www.kingofcopy.com/magicmarketing
Now go sell something,
Craig Garber
Any comments?
Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!
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| “Craig Garber is America's top direct-response copywriter. Join the ranks of Garber's swelling list of global VIP's who subscribe to his unconventional weekly marketing moments, and discover how to dramatically boost your sales and improve the response to your sales copy, on his website at http://www.kingofcopy.com. Copyright © Craig Garber. All rights reserved.” |

