3 Ways To CRUSH Buyers Remorse
Dear Friend,
I'm continuing today's wedding anniversary giveaway: anyone who either test-drives the Seductive Selling newsletter - http://www.kingofcopy.com/ssnl - or joins VIP First Class Maverick Marketers Coaching Club - http://www.kingofcopy.com/maverickmarketer - will not only get the $794 worth of bonuses that come with membership, but you'll also get to participate in a private telseminar with me where I'll answer at LEAST one question from everyone on the line.
And if you're not sure whether this is a good move or not, listen to what Walt Goshert from Virginia Beach, had to say -- perhaps one of the MOST flattering compliments I've ever received: "Wow, Craig, Seductive Selling is loaded with even less B.S.than Dan Kennedy's newsletter. Kennedy, while he has tremendous info and an unquestionable track record, seems like the "guru that's unavailable". I know, I know, there's a positioning lesson at work there (or, maybe I'm just not a big harness racing fan?)
You DO come across as a normal, logical, intelligent, regular guy. I appreciate that, and I'll look forward to joining your Maverick Markerters Club before the deadline. Thanks for sharing your stuff."
Now let's get moving: You know, one of the worst things to deal with, is "buyers remorse", but there are many things you can do to reduce, and often eliminate buyers remorse, lowering your refunds in the process.
Some of these things you can do at the time of your sale or when your goods and services are delivered, so let's take a look at three of them:
For starters, saying "thank you" is about the nicest thing you can do, especially since so FEW people do it. And while saying "thanks" in an autoresponder might be O.K. for some kind of a downlaodable product, if you're shipping something out, for goodness sakes, is it really asking too much of you to let your buyers know you appreciate their business?
And if you really ARE genuinely thinkful, your customers will "feel" it, and this makes you even MORE "real".
A second thing you can do, is to over-deliver on what you promised, and one EASY way of doing this is by adding in an unexpected bonus that has REAL value. A book of jokes is nice, but if you're selling information to help people lose weight, it's value is diminished. So make it relevant while you're at it, too.
Lastly, let your customers know they can contact you and give you feedback or constructive criticism. Again, getting them involved in your process reduces your refunds. Distancing yourself from them, on the other hand, just makes you... distant. And people would rather do business with people they feel close to, not people they feel alienated from.
Now go qualify to be on that small private teleseminar by subscribing to Seductive Selling right NOW - http://www.kingofcopy.com/ssnl This phone call is VERY likely to be the most important telephone conversation you have this year -- and I am as serious about this as a house on fire!
Now go sell something,
Craig Garber
Any comments?
Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!
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| “Craig Garber is America's top direct-response copywriter. Join the ranks of Garber's swelling list of global VIP's who subscribe to his unconventional weekly marketing moments, and discover how to dramatically boost your sales and improve the response to your sales copy, on his website at http://www.kingofcopy.com. Copyright © Craig Garber. All rights reserved.” |
