Common Sense vs. Nonsense

Dear Friend,

So my buddy Kevin, who's a professional dock builder, stopped by to say hello last week.  I was telling Kevin about the lady down the street who's getting a new sea-wall put in.  She'd been telling me what a good deal she got on the whole thing.

Kevin and I happened to be driving down her end of the block, when all of a sudden he slams on the breaks and stops dead in his tracks.

He turns around and says to me "Craig, is that the woman who was bragging to you about getting her sea wall done really cheap?  The one with that pile of wood out there in her yard?"

"Yeah."

He then explained to me why she got such a "great deal" and what happens when you buy "cheap".  He explained how the wood being used for her seawall wasn't even proper outdoor wood, and why it simply wasn't going to hold up.  That it wasn't treated properly and it wasn't supposed to be used in high-stress applications like sea-walls.

This reminds me of an old quote I used to use when I was a financial planner years ago, and you'd be smart to make note of it, because it's a great way of handling ANY objections to your higher pricing structure.  I always called it "Common Sense vs. Nonsense", and it was written by John Ruskin.  Here goes:

"It's unwise to pay too much, but it's worse to pay too little.  When you pay too much, you lose a little money - that's all.  But when you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do.  The common law of business balance prohibits paying a little and getting a lot -- it can't be done.  If you deal with the lowest bidder, it is well to add something for the risk you run, and if you do that you will have enough to pay for something better."

This is exactly WHY I charge more than the average copywriter http://www.kingofcopy.com/coaching - because in life... you really DO get what you pay for.

On page 3 & 4 of this month's Seductive Selling newsletter, I give you several specific examples of why it's so important for you to ALWAYS keep your "bullshit detector" switched on, even when it's tempting to let your guard down, and the pitfalls of what happens if you don't, and I also break down a press release I wrote that got picked up by several different media channels.  If you want to test-drive Seductive Selling for FREE, you've only got a few days left to get your hands on this month's issue, and after this, that's it.  Check it out now at http://www.kingofcopy.com/ssnl

Now go sell something,

Craig Garber

P.S. Test drive THREE issues of Seductive Selling FREE, right NOW!  http://www.kingofcopy.com/ssnl

Any comments?

Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!

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