Bouncy, Bouncy

Dear Friend,

Before I get started, if you want to become an affiliate of mine for a project I'm working on, that will give you a nice chunk of change for each sale you make, then shoot me an e-mail or give me a call and let me know.  And if you can, give me some specifics about you or your list in your e-mail.

This is NOT for one of the info-products I have for sale on my website, it is for a MUCH larger ticket item.

I will be working with a VERY small number of affiliates on this project, so be quick, because I'll be making my selections on a first-come, first-served basis. 

I'll personally follow up with you directly, to discuss what's happening on my end, and to answer any and all of your questions about me or my project.

Yesterday I was helping out a client with some sales copy he'd written, and the biggest problem he had, was that his ideas were presented a little inconsistently.  And as a matter of fact, this is a VERY common mistake people make.  I see it all the time I'm reviewing sales copy -- http://www.kingofcopy.com/salescopyreview

What happens is, you have so many ideas and so many things you want to say, and so you just start "spilling your guts". 

But the problem is, unless your thoughts -- and your presentation -- is made in an orderly manner, and done persuasively... what's going to happen is, you're going to come off to your prospect like you're sort of rambling on, bouncing back-and-forth in a stream-of-consciousness-like way.

And the problem with this is that your going to be muddying up your chances at making a sale, big-time. 

Because firstly, your prospect can't handle going back-and-forth.  They want to be led down the path, getting all their curiosity answered, and all their needs met.

And second, when you're not controling the flow of your message, it's much harder to "lead" them down the path YOU want them to take, which is ultimately, to become your buyer.

Watch out for this very common mistake, which you can easily pick up by reading your sales copy out loud to yourself.

I'll be revealing a secret copywriting shortcut about how to avoid making this mistake at my seminar in March.  Will you be there to hear it?  You tell me:  http://www.informationmarketingexpo.com

Now go sell something,

Craig Garber

P.S. Want to know how to outfox the foxes and gain SERIOUS credibility in an industry where there are a lot of shady operators?  Find out here at http://www.kingofcopy.com/22ways

Any comments?

Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!

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