Nick's Bottle Of Guaranteed Goop

Dear Friend,

So my son Nick recently ordered a bottle of pills which are supposed to be a "safe and legal" alternative to steroids.

Since he's lost all that weight (almost 40 pounds now), he's been working out and he's getting in really great shape.

So now, like all muscle heads, he's looking to "get big" -- faster and easier than nature wants him to.

I told him he was basically buying a bottle of garbage, and that he'd be better off using that $30 dollars to buy himself a few good books on training, or lunch for his old man... but since he was paying for it and not me, I figured let him learn the hard way, just like you and me.

Anyway, last night we were checking out the guarantee on the side of this bottle of crap, and let me tell you -- it's awesome.

Here it is:

"If you aren't fully satisfied with the results of 17-Alpha Oxo Nolone then we'll return 100% of your money back, guaranteed."

Notice what they're doing here:  They're NOT saying "if you aren't fully satisfied with how you LOOK after working out and taking this goop, then we'll return 100% of your money back" -- they're saying if you aren't fully satisfied with the results of "the goop" itself.

Subtle difference, but VERY powerful.

See, if you don't see the results of the goop, it's obviously because YOU didn't do something right in your workouts.  And if YOU'RE not working out hard enough, that's not THEIR fault, and you can't hold them responsible for this, can you?

Guarantees like this, that shift the responsibility of "performance" from the product to the user, are VERY effective, especially in the "vanity" industries, like weightlifting, and all those men's pills you get spam about.

Consider these subtleties when you're crafting your own guarantees.  They'll definitely be worth your while, especially because it's the subtleties of ANY art, that usually take you from good to great..

There are many ways you can learn about secret marketing techniques like this.  And I've just put the finishing touches on a "no holds barred" directory that summarizes WHERE you can find the best sources of information like this.

It's called the 2006 Magic Marketing Research And Resource Guide, and one reader's called it the "Consumer Reports of Information."  But don't believe me, check it out for yourself right NOW.  The knowledge you're after that will change your life, is just sitting there waiting for you to discover it:  http://www.kingofcopy.com/magicmarketing

Oh, as a side note, Nick tossed the bottle before it was finished.  Because as I "predicted" -- even though he is working out like a dog, the product really... was... useless.

Now go sell something,

Craig Garber

P.S. Want to know what else you can do to boost your lagging sales, easily outwit your competition, and position yourself as the top dog in your industry?  No problem, go to http://www.kingofcopy.com/22ways

Any comments?

Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!

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