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Listen, Craig hates pop-ups just as much as you do.
But until you figure out a better way for him to get your attention, then I'm afraid... this... is it!

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Avoid making THIS selling mistake!

Dear Friend,

Don't forget to enter the headline contest I'm having, and get your shot at winning $100 dollars off your next sales copy review -- www.kingofcopy.com/salescopyreview -- or your next consulting appointment -- www.kingofcopy.com/consulting .

There are only 4 (FOUR) days left to submit your entry, so get moving!

Entries haver been steadily pouring in, every day now -- so why not submit yours?

The contest rules are here:

http://www.kingofcopy.com/tips/ad_contest_071505.html

Today we'll take a look at the third paragraph of our contest display ad.

You can check out that original ad out, and even print out a copy of it, right here:

http://www.kingofcopy.com/tips/real_estate_ad_071505.html

The third paragraph says,

"You don't have to be a slick salesperson. In fact, you could be brand new to real estate sales. The key qualities that our most suc-cessful team members have in common is an openess to new ways of doing things and a burning desire to escalate their income."

Good things about this: Telling your prospect you don't need to be a slick salesperson to become successful. Most people really aren't slick salespeople and they are foolishly led to believe (regardless of what field you're in) you can't be successful in sales unless you ARE slick -- and therefore deceptive as well. This is good, to disarm your prospects potential fears about being successful.

It's bad though, that the writer then starts talking about what "his most successful team members have in common". See, this immediately tells you, this is a self-serving sales pitch to train and recruit staff members to ultimately put dollars into HIS pocket.

If you're a prospect reading this, do you really think you'll care one little bit about what traits HIS staff sales people have in common?

What, so you can get excited about building that new wing onto his house?

Puh-lease!

Here's how I'd handle this next one:

"It's true! Whether you're a rookie, who's just passed your realtors licensing exam, or even if you've been at it for years and you've got a good "following", imagine how much better your business would be (and therefore, how much
better your entire life would be), if... instead of having to look for your next "meal ticket", you had a turnkey system that automatically turned you into a
prospect-attracting magnet!"

Now there is a LOT of psychology going on here, and these are typically the kinds of things I'd be explaining to you when you order a Sales Copy Review --
www.kingofcopy.com/salescopyreview -- why you use certain kinds of words or why you're positioning yourself this way and that, and where you use them to achieve maximum effectiveness.

Listen, remember what hapened when you were a kid and your socks started getting old -- you used to use rubber bands to keep them from falling down?

Well, there are no rubber bands in the marketing world -- if your ad's not holding itself up on it's own, even if you're as clever as MacGyver -- you're simply NOT going to be able to use duct tape, an apple core, an old pair of underwear, and a magnifying glass, to change your fortunes.

There is only one GUARANTEED way out, and it's through this door: www.kingofcopy.com/salescopyreview

Now go sell something,

Craig Garber

P.S. Want a fast and easy way to figure out how to pich your latest project? Here's a sure-fire fix: www.KingOfCopy.com/consulting

Any comments?

Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!

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“Craig Garber is America's top direct-response copywriter. Join the ranks of Garber's swelling list of global VIP's who subscribe to his unconventional weekly marketing moments, and discover how to dramatically boost your sales and improve the response to your sales copy, on his website at http://www.kingofcopy.com. Copyright © Craig Garber. All rights reserved.”