5 Surprisingly Simple, But Rarely Used Direct-Marketing Strategies And Sales Copy Tips, That Will At LEAST Double Your Cash-Flow!
Dear Friend,
Over the next week I'm going to give you, a series of tips that made up a report I wrote earlier in the year, that I believe you'll be able to get a lot out of.
And by the way, know this: Neil Stafford and I will be discussing, in detail, each of these issues at my upcoming seminar in London, called The Information Marketing Expo -- http://www.kingofcopy.com/informationmarketingexpo
I hope you enjoy the information I'm about to tell you, and more important, I hope it helps your business grow like crazy.
Here we go then:
Do you really think, when you die and go to heaven, 5 people from your past meet you up there, and their purpose is to allow you to finally experience, and see first-hand for yourself... the true meaning of your life?
For example, they'll show you first-hand how you touched people... what your greatest accomplishments (that you didn’t know about) really were... and how, what you did accomplish, might not be exactly what you thought it was?
Well, that’s the premise of a movie I recently saw, called “The Five People You Meet In Heaven”, and it was based on the same titled book, written by Mitch Albom (which was a GREAT book if you didn't read it).
Now let me just say, I almost never... watch... television.
But since I had previously read, and thoroughly enjoyed this book... and since I had both of my sons read this book, I marked my calendar for the 3 of us to watch the movie together.
The movie tracked the book pretty accurately. It showed how “Eddie”, a “regular guy” by anyone’s definition -- a sea-side amusement park maintenance worker -- was actually more than just a “regular guy”.
A lot more, in fact.
And this is what he learned from the 5 people he met in heaven.
He learned how the simple... mundane... and often insignificant daily experiences you take for granted over the course of your life, are not so simple in how they affect others, and ultimately... how they affect all of us, the world over, even you and me.
Seeing the movie, got me thinking about how, in marketing, and especially how in direct-response copywriting, you can immediately “boost” your response rates... start increasing your cash-flow many times over... and create so much of a better experience for your customers or clients, by just consistently doing some of the more “simple” things, that too -- seem mundane and rather insignificant.
But if you think about it, isn’t it the simplest things
in life that often leave the deepest impressions in your mind?
For example, when you’re lying under the covers in bed at night, going over the events of your day... what do you spend more time thinking about: That sleek new outfit you just bought, or the way your son or daughter looked at you and pulled your face close to theirs, planting a wet kiss on your lips, while you were tucking them in and saying goodnight?
Do you spend more time thinking about your new car, or that one memorable summer you had when you were a kid... the summer when everything you had going on in your life, just seemed to “click” for you?
And you’re certainly not thinking about that big office meeting you were all worked up about this morning, over that thrilling “Hi-Five!” feeling you get after finally losing those last 5 pounds you needed to lose, so you can finally get back into your old jeans comfortably again, right?
So now, here’s the lesson you can take away from this: If you can allow your customers to experience some simple, but very kind and endearing interactions with you, you’ll not only be able to easily pierce through all the clutter in their very hectic lives, and get them to consistently buy from you, but you’ll also pick up loyal followers, and maybe... even a few friends for life.
Tomorrow we'll talk about "How To Write... Like... You Talk."
Now go sell something,
Craig Garber
Any comments?
Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!
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| “Craig Garber is America's top direct-response copywriter. Join the ranks of Garber's swelling list of global VIP's who subscribe to his unconventional weekly marketing moments, and discover how to dramatically boost your sales and improve the response to your sales copy, on his website at http://www.kingofcopy.com. Copyright © Craig Garber. All rights reserved.” |