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47 Ways To Push Your Prospects Emotional Buy-Buttons
Dear Friend,
Robert Collier believed the best way to write copy was to "enter the conversation your prospect was already having in their mind."
Meaning, if you can bond with your customer by discussing things that are already going through their mind, then you're a lot more likely to persuade them to buy.
But the truth is, that's only "half" the equation. The other half is, you must make sure you're giving your prospects an emotional experience that's compelling enough to get them to take action -- NOW!
You see, EVERYONE makes buying decisions based on some kind of an emotional "tug." Even if you validate or rationalize your decision later using some kind of a logical position, unless you're giving your prospects some kind of an emotional experience in your sales letter, or in your selling process, absolutely nothing will happen.
From the vast amount of selling experience I've had over the last 17 years since I first got into sales, and even moreso since I got into direct-response marketing 6 years ago, trying to figure out HOW to push your prospects emotional buy-buttons, and WHICH emotional buy buttons to push, is BY FAR, the most frustrating and difficult thing I see people struggling with, and in fact, the lion's share of my suggestions to my coaching and consulting clients -- especially when I'm reviewing sales copy -- has to do with making modifications to selling processes that more effectively and accurately engage their prospects emotions.
And now at last, I have created a system that takes you by the hand, step-by-step, showing you exactly how to do this, in literally ANY selling situation you will encounter.
It's called The Seductive Selling™ System, and it shows you how to (100% legally) get "under the hood" of your prospects mind, and which emotional buy-buttons to push when you want to sell them something.
How powerful is this system?
Well, here's an e-mail (totally unsolicited) I received last night, from Peter Thomson who lives in Warks, over in England. In case you don't know who Peter is, let me tell you that he publishes one of the best business and self-development newsletters in England, called The Achievers Edge... and in England, Nightingale-Conant (one of the largest self-development content publishers in the world) has released more of Peter's works, than anyone else.
This means he is "The Real Deal".
Here's that e-mail Peter sent me earlier today, again... totally unsolicited:
"Hi Craig,
Just had to write to you...
It's early (4:41 am) and I've been up for about an hour.
Doing what?
Oh yes - reading!
Reading your Seductive Selling System.
Awesome!
You know - I've read loads of books, manuals, tips about copy been to the seminars, met the gurus; interviewed many of them - and despite all that... I'm blown away by Seductive Selling
And I'm only on Page 45!
Noteworthy: Blind Bullets - FREAKIN' (To use your word) BRILLIANT!
Now - don't use this (yet) as a testimonial - when I've finished the whole course I'll write a 'knock-your-socks-off'; mouth-watering; excited like a teenager on his first date - testimonial that you 'might' just want to use :-))
THANK YOU!"
There are LOADS of other testimonials about the Seductive Selling™ System, and you can read them all, here: http://www.kingofcopy.com/seductive
Now one thing I will tell you, is this. I've been doing a little "behind the scenes" promoting of this system, and I plan on doing some more soon. The early "buzz" on this is that it's going to be HUGE. Perhaps even the biggest selling product of the year, who knows?
But one thing I DO know, is this: Like any smart entrepreneur, I firmly believe in the laws of supply and demand. So once demand starts going up, I PROMISE you, so will your price.
Right now, I've even got an installment plan in place which goes out further than even the guarantee, so it's a no-brainer. But again, I make NO promises about how long this will stay in place.
And in life, since "being decisive" and "taking fast action" is what usually separates the winners from the losers anyway -- for the winners, none of this stuff matters a bit.
And for the LOSERS... well, frankly... none of this matters a bit either.
So check out the Seductive Selling System for yourself -- all you have to lose, is a better life than you ever dreamed of by NOT doing it: http://www.kingofcopy.com/seductive
Now go sell something,
Craig Garber
Any comments?
Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!
You can reprint, or link to this article, or to any article on this web site, as long as you include the following text-box:
| “Craig Garber is America's top direct-response copywriter. Join the ranks of Garber's swelling list of global VIP's who subscribe to his unconventional weekly marketing moments, and discover how to dramatically boost your sales and improve the response to your sales copy, on his website at http://www.kingofcopy.com. Copyright © Craig Garber. All rights reserved.” |

