3 Simple Questions To Immediately Grab Your Prospect's Attention!

Dear Friend,

Before we go any further, see if you know the correct answers to each of these four questions:

• What is the most important part of your sales letter, display ad or website?

• If you had to choose between using direct mail or a full-page display ad to reach your targeted prospects, which one would be most effective, assuming the amount of people who would read your pitch, would be equal for both?

• Who said "Intuition is the vapor of past experience."?

• And lastly, how do you get rid of Carpenter Ants, because we are now infested with them, all over our property?

How many of those questions do you think you got right?

At least one, no?

And weren't the questions amusing?

And how much effort did you use, taking that quiz?

Next to none, right?

And so now you have seen, one of the easiest kinds of "involvement devices" you can use -- meaning, a way to get your prospect involved -- in your sales copy.

Quizzes, questionnaires, surveys, whatever.  The basic premise is the same -- to intrigue your prospect, make them curious, and get them more involved in what you're saying (and even more important, what you're selling).

By the way, here are the answers to your questions:

1.  The most important part of ANY sales message is your headline.  No ifs, ands or buts about it.  I've had as much as a 400% boost in response rates just from changing my headline, and you will too.

2.  With very few exceptions, direct mail will outpull any other kind of written media.  Besides being a very intimate form of communication (when's the last time you read a letter while you were doing something else, or while someone was standing over you), you can say as much as you want in a letter, while you are limited to space and content in your display ads.

3. Joyce C. Hall, the founder (along with his 3 brothers) of Hallmark cards said that quote.  And yes, "Joyce" was his proper first name.

4.  You kill Carpenter Ants by finding the nest and flooding it out.  Spraying the hell out of those vicious little suckers -- although temporarily effective and emotionally gratifying -- is as useless as trying to eliminate the entire population of fish in the world by buying up all the herring in your local supermarket.

One more thing -- make sure the questions you're asking are relevant to your prospects.

In fact, the more relevant your questions are to what you're prospects are concerned about, the closer they will feel to you, and the more they'll want to hear about what you've got to say (and again, what you've got to sell).

On the other hand, the more irrelevant they are, the quicker your prospect will put down your letter to go and take care of other more important things on their mind, like killing the Carpenter Ants that are sieging down upon them.

Now go sell something,

Craig Garber

P.S. I only have 4 slots left open for sales copy reviews, between now and the end of the year.  After that, you'll have to wait until February 1st at the earliest: http://www.KingOfCopy.com/salescopyreview

Any comments?

Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!

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