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“Here Is Your 2004 Very
Special Holiday Message!”

by Craig Garber

We'll get back to our regular tips on January 11th, 2005 after the Christmas and New Year's Holidays (no tip the next 2 weeks), but for today, I wanted to leave you with this holiday message I wrote, especially for you.

You know, in 1988, M. Scott Peck wrote "The Road Less Traveled."  I don't think they had a "Self-Help" category back then, so I think this book would've been categorized as "Personal Growth."

The book started with these 3 words:

Life Is Difficult.

And the truth is, sometimes... life really is difficult.

I'm lucky though -- most of the people I come into regular contact with, feel comfortable enough, to give me a little glimpse into their world, sharing their "story" with me.

And one thing I can tell you, is... for the most part, we all go through rough patches every once-in-a-while.

I've sure been through my own share of "stuff", but in the end... I wouldn't have it any other way, to be where I am right now.

I've been extremely blessed to have an amazing wife who's always believed in me and stuck by me, and supported and encouraged me, during all the bad times.

And you know what?

You Absolutely Can NOT Put A Value On That!

Now don't get me wrong, my life's not perfect by any stretch of the imagination:  We still have our ups and downs together, but... it's more "perfect" than most... there's a LOT more "ups" than downs... and it's far more special to me as time marches on.

So this holiday season, make sure you reward yourself by taking a break and doing something special... for you.

Spend some "quiet time" with your friends and family... kick back and watch a few DVD's you've been meaning to get to... or go out for a walk in the park while listening to some of your favorite music on your iPod.

Maybe you need to mend some fences that need mending, between you and an old friend or family member.

Whatever you do though, reward yourself for just being able to get through your day, and for running a business and still being able to maintain your sanity.

Next year, in addition to your Tip Of The Week, where I'll continue to reveal secrets of test results (starting January 18th)... inside direct-response secrets... and some of the finest copywriting you're ever going to see -- bar none -- here are a few new things you can start looking forward to as well:

  1. Sometime before the end of the first quarter, I'm going to roll out a monthly coaching program called “The Maverick Marketers Club”, where you and I will interact one-on-one... on a regular basis. 

I'll probably have a teleseminar or 2, to talk about the coaching program, so keep your eyes opened for it, if it's something you think you'd be interested in.

And listen, I'm a real "hoot" in person, but when it comes time to work, I don't really play around too much, and I really do, "Get Down To Business!"

Meaning, when it comes to making money... and working...

I Am Deadly Serious About What I Do!

My schedule is VERY tight... and my blue-collar, street-wise upbringing, has sort of "hard-wired" me, to giving people who pay me money, everything they could possibly expect out of me, and more.

So... because I am so swamped, I can't take on more than 10 students, and therefore... you're going to have to qualify to get into the Maverick Marketers Club.

And that's no B.S. either.  You'll have to fill out a fairly detailed (but confidential) application form, and then I'll get back to you if you qualify.

Here are a few of the parameters you'll have, for starters:

First, I'm not interested in working with you if you've got a "victim" mentality -- and I'm not talking about if you were the victim of a crime or anything like that.

Here's what I am talking about:

If you feel you're always the kind of person who's getting singled out... if things NEVER seem to go your way... and if all these bad things happening to you, are someone else's fault -- then you and I are not meant to be.

Second, if you're looking to get the world handed to you on a silver platter, without doing any leg work on your own, The Maverick Marketer's Club is not very likely to be in your destiny.

Third, you've already got to have a valid business with an established marketplace... and a solid head on your shoulders. 

See, as "significant" an accomplishment as it may be... I really don't have any intrest in teaching tone-deaf people how to develop perfect pitch.

And it really won't do anything for my ego, to teach you how to run a marathon, if you haven't gotten up off your living room couch in 5 years... and you have severe osteoarthritis in your knees.

And no, I'm not "up for the challenge" of making you the next Picasso, if you can't even "spell" painting.

Do you get my drift?

You can only get into the Maverick Marketers Club if you're already "in motion", and you either want to move faster... or you need help figuring out which direction to go in... or both.

And who's going to benefit most from this program?... What are you going to get?...  And who am I really most excited about making rich?

Well, I'm not ready to spill the beans about that just yet, but suffice it to say, if you want to "hang" with me, you'd better be running on all 8 cylinders already... or else... you'll be...

Left Standing W-a-a-y Behind
Me... In A Cloud... Of... Dust!

What I'll be doing in this program, is... coaching you on everything from how to use compelling sales copy and direct-response marketing, to most effectively make a shitload of money... how to have the "success mindset"... and how to get new... and repeat customers... over-and-over again!

Oh, one more thing... if you're "possessed" by the internet, and insist on running your business online only... you're probably not going to qualify for this unique coaching program either, because...

There’s A Whole World Out
There, You’re Completely Missing Out On!

If you've got even a preliminary interest in this program, send me a fax at 954-337-2369, or head on over to the “How To Contact Craig” page... and let me know about your interest.

I'll warn you though, The Maverick Marketers Coaching Club, is NOT for you, unless you're 110% serious about taking some of your existing projects or businesses and using direct-response marketing, and killer copywriting, to ramp them up, and whip them into exciting, and fun to work on, cash-cows, so you can start enjoying the fruits of your labor.

It's also not going to be cheap to join the Maverick Marketers Club.  It's probably going to be $500 Dollars a month, but there again, in life...

You DO Get What You Pay For!

And rest assured, when it comes down to it, when you're working with me... you actually get...

Much More Than What You Pay For!

So keep your eyes opened for this limited opportunity to join The Maverick Marketers Club (which will only be open to the first 10 people who qualify) sometime during the first quarter of 2005.

  1. Since I’m known for my bold and outrageous headlines, you can expect to see an information product from me, sometime in the first half of 2005, having to do with how to consistently write killer headlines, time and time-again.

And if you ever write sales copy, this will literally be the most important manual, and set of audio CDs, you can ever possibly get your dirty little hands on!

  1. Limited-Attendance Seminar!

I have no idea when this seminar will be taking place, but I'm very likely to be doing 2 of them in 2005, in addition to being a guest speaker at a few other events.

One of my seminars will be here in the U.S., and since my better half is a Brit, the other one is likely to be over in the U.K.

Again, stay tuned for further details.  This is one seminar you don't want to miss -- I'm going to roll up my sleeves and leave everything I have, out there on the table.

Believe me, we're going to have fun, and you're going to discover a lot about how to write eye-opening sales copy that sells, along with secret ways of making money, you never even knew existed.

I hope you have a wonderful holiday, and I hope you and your family are blessed with all the riches... good health... and joyous excitement that's possible.

Finally, I'd like to offer you this heartwarming message to take with you, as my final words for 2004.  It was written by W. Livingston Larned, in his book "Father Forgets", around 1927.

This one's for my own 2 boys, who I still kiss good night, even though they're young men now:

Listen, son:  I am saying this as you lie asleep, one little paw crumpled under your cheek and the blond curls stickily wet on your damp forehead.

I have stolen into your room alone.  Just a few minutes ago, as I sat reading my paper in my library, a stifling wave of remorse swept over me.  Guiltily I came to your bedside.

There are the things I was thinking, son: I had been cross to you.  I scolded you as you were dressing for school because you gave your face merely a dab with a towel.  I took you to task for not cleaning your shoes.  I called out angrily when you threw some of your things on the floor.

At breakfast I found fault, too.  You spilled things.  You gulped down your food.  You put your elbows on the table.  You spread better too thick on your bread.  And as you started off to play and I made for my train, you turned and waved a hand and called, "Goodbye, Daddy!" and I frowned and said in reply, "Hold your shoulders back!"

Then it began all over again in the late afternoon.  As I came up the road I spied you, down on your knees, playing marbles.  There were holes in your stockings.  I humiliated you in front of your boyfriends by marching you in front of me to the house. Stockings were expensive----and if you had to buy them you would be more careful.  Imagine that, son, from a father!

Do you remember, later, I was reading in the library, how you came in timidly, with a sort of hurt look in your eyes? When I glanced up over the paper, impatient with the interruption, you hesitated at the door. "What is it you want?" I snapped.

You said nothing, but ran across in one tempestuous plunge, and threw your arms around my necks and kissed me, your small arms tightened with an affection that God had sent blooming in your heart and which neglect could not wither.  And then you were gone, pattering up the stairs.

Well, son, it was shortly afterwards that my paper slipped from my hands and a terrible sickening fear came over me.  What has habit been doing to me?  The habit of finding fault, of reprimanding---this was my reward to you for being a boy.  It was not that I did not love you; it was that I expected to much of youth.  I was measuring you by the yardstick of my own years.

And there was so much that was good and fine and true in your character.  The little heart of you was a big as the dawn itself over the wide hills.  This was shown by your spontaneous impulse to rush in and kiss me good night.  Nothing else matters tonight, son, I have come to your bedside in darkness, and I have knelt there, ashamed.

It is a feeble atonement; I know you would not understand these things if I told them to you during your waking hours.  But tomorrow I will be a real daddy!  I will chum with you, and suffer when you suffer, and laugh when you laugh.  I will bite my tongue when impatient words come.  I will keep saying as if it were a ritual: "He is nothing but a boy--- a little boy!"

I am afraid I have visualized you as a man.  Yet as I see you now, son, crumpled and weary in your cot, I see that you are still a baby.  Yesterday you were in your mother's arms, your head on her shoulder. 

I have asked too much, too much.

“Character cannot be developed in ease and quiet.  Only through experience of trial and suffering can the soul be strengthened, ambition inspired, and success achieved.”  - Helen Keller

Happy Holidays

Any comments?

Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!

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“Craig Garber is America's top direct-response copywriter.  Join the ranks of Garber's swelling list of global VIP's who subscribe to his unconventional weekly marketing moments, and discover how to dramatically boost your sales and improve the response to your sales copy, on his website at http://www.kingofcopy.com. Copyright © Craig Garber.  All rights reserved.”
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