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11 Variables To Test In Your Display Ads!

Dear Friend,

There are just a few more things I want to mention about display ads.

If you remember, here is the original ad, we used for the headline contest -- you can even print out a copy of it, right here:

http://www.kingofcopy.com/tips/real_estate_ad_071505.html

Keep in mind, there are dozens of little "tricks" and secrets you can use to boost response. I'll cover the ones that are appropriate for your ad (as well as a bunch of things I can't reveal here), when you order either a sales copy overhaul -- http://www.kingofcopy.com/salescopyreview -- or when you book consulting time, to discuss your marketing strategy -- http://www.kingofcopy.com/consulting.

Here is just a small sampling of the items you want to "test" or "tweak" that will impact the response to your ad, and usually... impact it dramatically:

Font style -- both in the headline... subheads... and of course in your text itself.
Font size
Pictures (there are times using a picture or a drawing, is actually much better than using a photo)
Images
Photos
Logos
Layout
Subheads
Headlines
Your offer
Your price

On Monday, I'll announce the winner of the headline contest, and I'll give you the completely re-worked and revised ad so you can download a copy and print it out for your own swipe file.

And don't forget -- if you want to order Lawrence Bernstein's "Un-limited" Swipe File -- http://www.kingofcopy.com/lawrence -- grab it sometime before Wednesday (that's just 5 days left) when the price goes up another $200 Dollars, PLUS, I'll toss in 15 minutes of consulting time (another $100 Dollars in value) -- at no extra cost.

Have a good weekend,

Now go sell something,

Craig Garber

P.S. Wanna find out the one simple secret, ANY business owner can easily use, to dramatically increase your sales? Ask me here: www.KingOfCopy.com/consulting

Any comments?

Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!

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“Craig Garber is America's top direct-response copywriter. Join the ranks of Garber's swelling list of global VIP's who subscribe to his unconventional weekly marketing moments, and discover how to dramatically boost your sales and improve the response to your sales copy, on his website at http://www.kingofcopy.com. Copyright © Craig Garber. All rights reserved.”