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It's All About Your Speling.

Dear Friend,

Do you find it strange that I'm a writer and yet occasionally, you'll find simple words in my daily e-mail messages, spelled completely wrong?

Know why this happens?

The answer is simple: Firstly, sometimes misspelling a word every now-and-again makes you look more "human", and anything you can do to make yourself more human, also lets your prospects relate better to you.

Second, it's actually an involvement devise for many of the people on my list.

(Oops, I meant "device" -- got 'cha.)

And as you know, getting people involved with you -- on any level -- is always good, right?

I mean, you'd be astounded at how many people send us in e-mails pointing out all my spelling errors -- and look, it's not like I'm making hundreds of them or anything like that! People actually seem to feel good they found spelling mistakes made by a copywriter.

The irony of it is just too great for them to ignore.

So bluntly, having some spelling errors in my sales copy, is... for some people on my list... a great way to get them involved with me.

And lastly, the truth is, sometimes I just mess up!

I've got my hands in more pies than you'd ever imagine. Between client work and my own projects, I'm involved in no less than 10 things at any one given time.

And that doesn't even begin to include my consulting work -- www.kingofcopy.com/consulting -- and -- www.kingofcopy.com/salescopyreview.

So don't be surprised if you see a spelling error every now-and-again in my daily e-mails -- given the volume of work I have on my plate, it's just bound to happen.

Plus, remember -- I'm the King Of Copy, not the Sultan Of Spelling, right?

And like Clint Eastwood said in Dirty Harry, "A man's got to know his limitations."

Now go sell something,

Craig Garber

P.S. If you care about "selling" and not "spelling", and you're wondering why you're not "selling" as much as you should be, then go order one of these right NOW to figure it out lickety-split: www.KingOfCopy.com/salescopyreview

Any comments?

Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!

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“Craig Garber is America's top direct-response copywriter. Join the ranks of Garber's swelling list of global VIP's who subscribe to his unconventional weekly marketing moments, and discover how to dramatically boost your sales and improve the response to your sales copy, on his website at http://www.kingofcopy.com. Copyright © Craig Garber. All rights reserved.”