 |
Hey! The King Of Copy has FREE Unconventional Marketing And Copywriting Tips waiting for you here inside his kingdom -- get your hands on 'em right NOW!
But until you figure out a better way for him to get your attention, then I'm afraid... this... is it!
© 2006 Craig Garber & kingofcopy.com. All Rights Reserved. KingOfCopy.com is a trademarked name owned by Craig Garber. By entering your e-mail address you are requesting and agreeing to be subscribed to our FREE "Copywriting and Marketing Tips" e-mail newsletter and you agree to the terms and conditions found here. To read our privacy policy, click here.
Ezekiel Bang-Bang.
Dear Friend,
Remember this passage from the movie, "Pulp Fiction"?
In the movie, Samuel L. Jackson told you that it came from the bible, Ezekiel 25:17, and it went like this:
"The path of the righteous man is beset on all sides by the inequities of the selfish, and the tyranny of evil men. Blessed is he, who in the name of charity and goodwill, shepherds the weak through the valley of darkness for he is truly his brother's keeper... and the finder... of lost children.
And I will strike down upon thee with great vengence and f-u-u-r-rious anger, those who attempt to poison and destroy my brothers, and you will know, my name is The Lord when I lay my vengence upon thee.
Yeah!"
Immediately after reciting this passage, Jackson then proceeded to violently unload several rounds of bullets into the person he was talking to.
So you soon discovered, whenever Samuel L. Jackson recited that passage, you knew he was getting ready to blow someone away.
I guess you could say, that passage was his "brand".
And while "branding" is definitely NOT the best way to go as far as marketing goes, at least, if by "best" you mean, "making you money"...
You won't ever go wrong branding yourself, your guarantee, or your processes, to give your marketing an edge.
In fact, if you get it right, it'll give you...
A HUGE EDGE!
Over the last 6 months alone, I've created the following people:
The PCO Millioniare... Mr. Math... and, most recently, The Titan Of 100% Income Tax-Free Real Estate Deals.
And believe me, those identities are a lot more likely to catch your reader's eye and your prospect's curiosity and interest, than using your "real" identity.
Call me stupid, but those identities sound a lot more engaging than Chet, Rick, and Dick.
Don't they?
Plus, who'd you rather buy stuff from: A former teacher, or Mr. Math?
Is there an amazing identity, process, or guarantee you're overlooking inside your business?
Think about it and let me know.
Now go sell something,
Craig Garber
Any comments?
Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!
You can reprint, or link to this article, or to any article on this web site, as long as you include the following text-box:
| “Craig Garber is America's top direct-response copywriter. Join the ranks of Garber's swelling list of global VIP's who subscribe to his unconventional weekly marketing moments, and discover how to dramatically boost your sales and improve the response to your sales copy, on his website at http://www.kingofcopy.com. Copyright © Craig Garber. All rights reserved.” |