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Listen, Craig hates pop-ups just as much as you do.
But until you figure out a better way for him to get your attention, then I'm afraid... this... is it!

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“Like putty in your hands.”

Dear Friend,

Listen to this.

"John Lennon was murdered by Mark David Chapman, a resident of Hawaii. Chapman purchased the gun he used to kill Lennon on Young Street in Honolulu, exactly six weeks before he shot Lennon in cold blood, right in front of Lennon's apartment building, The Dakota, on New York City's Central Park West."

"Americans have been shattering sports records because athletes are bigger, stronger, faster, and in much better physical condition than ever before."

"Did you know that chocolate contains phenyl-ethyl-amine (PEA), a natural substance that stimulates the same physiological reactions in the body that falling in love does?"

Interesting, no?

Sometimes, the best way to open up your sales letter is with a curiosity-provoking eye-opening statement or fact that's going to intrigue and engage your prospects.

Then, you continue taking them down that greased slide with more compelling facts until they're so engaged with what you're saying... that by the time they've finished reading, they're like putty in your hands, and...

The sale is yours!

Now go sell something,

Craig Garber

P.S. If you've been feeling resistance about really digging your heels into one of your projects, maybe this is exactly what you need - some hard-core eye-opening advice.

Any comments?

Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!

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“Craig Garber is America's top direct-response copywriter. Join the ranks of Garber's swelling list of global VIP's who subscribe to his unconventional weekly marketing moments, and discover how to dramatically boost your sales and improve the response to your sales copy, on his website at http://www.kingofcopy.com. Copyright © Craig Garber. All rights reserved.”