“Even the potty's screwed up!”
Dear Friend,
Are you giving your prospects crystal clear directions about what you want them to do, ALL the time?
Is there any way, what you're saying can possibly be taken out of context, and you wind up losing a sale as a result?
I'd double check if I were you, because here's a real-life example about how NOT to communicate.
On our way back from New York City a few weeks ago, I noticed this sign while I was taking my daughter to the bathroom, on the inside of the door, and I did a double-take.
The sign said:
"Close Door Immediately When Not In Use"
Now, do you have any idea what in the hell this means?
When is a bathroom door NOT in use?
When it's opened and swinging madly to and fro?
Or maybe when it's closed and your inside taking a stinker?
You tell me.
Sounds simple right, but most marketing is littered with confusing directions and midleading statements throughout.
Remember, you can never ever go wrong by communicating too clearly.
And if you have some connection to Jet Blue Airlines (a great airline to fly, by the way), tell them to change those signs to read,
"Keep Door Closed At ALL Times"
Because this... would make... much... more... sense!
Now go sell something,
Craig Garber
Any comments?
Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!
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| “Craig Garber is America's top direct-response copywriter. Join the ranks of Garber's swelling list of global VIP's who subscribe to his unconventional weekly marketing moments, and discover how to dramatically boost your sales and improve the response to your sales copy, on his website at http://www.kingofcopy.com. Copyright © Craig Garber. All rights reserved.” |