“3 Ways To Avoid Using The Wrong Bait!”
Dear Friend,
Yesterday I promised I'd tell you 3 things you must avoid doing, if you want your prospects to "bite" on the bait you're feeding them, and since I'm a lot of things, but a liar isn't one of them, here they are:
1. Avoid talking about yourself. Bluntly, your prospects could care less.
Sure you need to credentialize yourself, but they really don't need to know about the weird relationship you had with your mother... your first bi-curious experience... or that time you got drunk and "accidentally" spent the night up in the hills with that "friendly" little goat.
Just stick to the what's relevant.
O.K.?
2. Don't focus on what your product or service "is" -- instead, focus on what it "does".
In other words, sell the solution, not the ingredients.
Selling a teeth-whitening system?
Dwell on all the embarrasment your system is going to allieviate, not all the crap you're going to have to put on your teeth every night before you go to bed.
3. And lastly, don't hide your flaws -- because we've all got 'em. Instead, if there's a weakness in your product, expose it, and justify it.
Your prospects will trust you more for doing so, and that's nine-tenths of the battle anyway.
Now go sell something -- I'm going out to the arcade with my
kids today.
Craig Garber
Any comments?
Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!
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