Hey! The King Of Copy has FREE Unconventional Marketing And Copywriting Tips waiting for you here inside his kingdom -- get your hands on 'em right NOW!

Listen, Craig hates pop-ups just as much as you do.
But until you figure out a better way for him to get your attention, then I'm afraid... this... is it!

© 2006 Craig Garber & kingofcopy.com. All Rights Reserved. KingOfCopy.com is a trademarked name owned by Craig Garber. By entering your e-mail address you are requesting and agreeing to be subscribed to our FREE "Copywriting and Marketing Tips" e-mail newsletter and you agree to the terms and conditions found here. To read our privacy policy, click here.

“If it felt good the first time... do it again!”

Dear Friend,

David Dutton, a subscriber of mine from Nashville, Tennessee, wrote in and asked me to "touch on prospecting with direct mail"

As you probably know, I love direct mail for loads of reasons, but mostly I love it because you can use it to say anything you want or tell any kind of story you want.

There's no limit to the number of pages or words you have to use, and frankly, it's also a very intimate form of communicating with your prospects and clients.

After all, when your prospect is reading your message, it's just you and them, one-on-one.

How cool is that!

Anyway, here's a little story about my younger son Casey. Pay close attention to it, and see if you can guess the "moral" of the story here.

When Casey was younger, I always used to say, he'd be "the perfect salesman".

Whenever he asked for something, if the answer was "No", he'd ask you the exact same question in a different way.

He'd figure out some way to come at you from behind... or around the sides... or down from up above.

To put this in "selling" perspective, when Casey asked for the order, in his mind, "No" didn't mean he couldn't get it, it just meant he had to ask for it again... a little differently.

And see, one of the most critical mistakes people make, is... they don't ask for the order again, using second and third (or more) mailings.

You should keep mailing offers, until your mailings aren't profitable.

For the most part, from a numbers standpoint, you'll get whatever response you got on your first mailing, on your second and third mailings combined.

So if you're selling a high-ticket item, or if the lifetime value of your client is high, you can see how, in some cases, you can certainly afford to do a dozen or more mailings, right?

Thanks for your question David.

And if you're not sure about exactly what the best thing to
say in YOUR mailings is, you'd better get some help --
immediately!

Now go sell something,

Craig Garber

P.S. Now 13, Casey STILL doesn't understand what "No" means.

Any comments?

Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!

You can reprint, or link to this article, or to any article on this web site, as long as you include the following text-box:

“Craig Garber is America's top direct-response copywriter. Join the ranks of Garber's swelling list of global VIP's who subscribe to his unconventional weekly marketing moments, and discover how to dramatically boost your sales and improve the response to your sales copy, on his website at http://www.kingofcopy.com. Copyright © Craig Garber. All rights reserved.”