The right way… and the wrong way… to attract leads
In yesterday’s tip, I said, “So before you do anything else… before you try and sell something… you have to find people who want to buy your stuff, first. This way, there’s no “convincing” going on. Because like I always say, the convincing business sucks.
So sometime today, go and review your marketing and make sure you’re not wasting time and money putting all the right messages in front of the all the wrong people.”
In case you weren’t 100% clear on this, let me explain the biggest benefit of doing this. What it comes down to is whether or not you want to chase prospects (and business) down, or whether you want to attract them and BE chased down, instead.
See, when you find people who already what to by whatever it is you’re selling, then all you need to do is put your offer in front of them, and they’ll either come to you… or they won’t. At this point, your job is just to give them enough of an excuse to buy from you instead of someone else.
And whether they do this or not, depends on how hungry they are and how tempting you make it for them.
No different than putting cookies out on the table for your kids just before they get home from school. You know they want them, it’s just a matter of how many they’re going to eat. Just the same way you don’t have to convince your kids to eat freshly-baked cookies, you shouldn’t have to convince your prospects to buy stuff from you, either.
If you’re always thinking about “attracting” over “chasing,” then you’ll be speaking to the right audience in your marketing, and any potential ‘convincing’ you might otherwise be inclined to put into an ad, will automatically be eliminated.
This way you’re only speaking to those people who are qualified prospects in the first place. And THAT is how you make maximum money with minimum customers.
Now go sell something, Craig Garber
P.S. Big article along with a LIVE marketing example about “Pursuing versus Attracting,” in this month’s Seductive Selling Newsletter – get it free along with 18 (yes, eighteen!) bonus gifts — just watch the video to see each one of these gifts.
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