I pulled this out last week because a client of mine was recently talking about losing her dog and I was reminded of it.

I don’t know who wrote it, but 10 years ago, I had to put my dog down and our veterinarian gave it to me afterwards.

If you’ve ever had a pet that you cared for, read this and hang on to it.

While it will most definitely make you shed a tear, it’ll be worth it.

The poem is called Rainbow Bridge, and here it is:

There is a bridge connecting Heaven and Earth. It is called the Rainbow Bridge because of its many colors.

Just this side of the Rainbow Bridge there is a land of meadows, hills and valleys with lush green grass.

When a beloved pet dies, the pet goes to this place. There is always food and water and warm spring weather. All the animals who have been ill and old are restored to health and vigor; those who were hurt or maimed are made whole and strong again, just as we remember them in our dreams of days and times gone by.

The animals are happy and content, except for one small thing: they each miss someone very special to them, who had to be left behind. They all run and play together, but the day comes when one suddenly stops and looks into the distance. His bright eyes are intent, his eager body begins to quiver.

Suddenly he begins to run from the group, flying over the green grass, his legs carrying him faster and faster.

You have been spotted, and when you and your special friend finally meet, you cling together in joyous reunion.

The happy kisses rain upon your face, your hands again caress the beloved head, and you look once more into the trusting eyes of your pet, so long gone from your life but never absent from your heart.

Then you cross the Rainbow Bridge together, never again to be separated.

Have a great week.

Now go sell something, Craig Garber

P.S. I recently wrote a lead generation direct mail piece that got a 32.85% response within the first 8 days. If you want to routinely get results like this, go here or here

listening to:

Ain’t Wastin’ Time No More – Allman Brothers (2014, live)