The Bourne Factor: It’s What Everybody Wants, Now.

Hey, before I get going, make SURE you check out the new Bourne Ultimatum movie. I saw it this weekend with my wife and my sons and it was AWESOME. An absolute thrill-a-minute, and like me… the movie was on “10” for the entire length of the film.

Matt Damon is AWESOME in it.

Now let’s pause for a moment and just slow down and switch gears, because it’s Tuesday morning, and we’re not quite ready to be on “10”… or even “8” or “9” for that matter.


Good, then slow down and let’s talk about the one thing EVERYBODY wants, including ALL your prospects. It’s why I went to the movies this past weekend, and it’s why Bourne Ultimatum took in $70.2 Millyun dollars in it’s opening weekend.

Regardless of what the experience you are selling involves — even if it’s cemetery plots, for goodness sakes — your prospects all want to be entertained.

Not only that, but people will spend a small fortune to be entertained.

So if you’re selling ping-pong tables, you’re going to talk about the experience your buyers are going to have while they’re playing ping-pong. How much fun and excitement they’ll have with their family and friends, and how they can have intense competitions to see who’s best!

What you DON’T want to talk about is how hard the wood is… or the diameter of the ping-pong balls… or how long you’ve been in business, because this is about as entertaining as talking about the tax code or something, right?

(And by the way, we have an outdoor ping-pong table and it’s a TON of fun!)

And the truth is, even if you are selling gravesites, you don’t talk about the dirt… or the location overlooking what was once a busy side-street, but is now stretch of Section 8 row homes. You talk about how your final resting place should be a place where your loved ones can peacefully reflect over all the memories they shared with you during your wonderful life. How it’s a place for privacy, intimacy, and reflection.

Make sense?

So always keep in mind the “Bourne” factor in whatever it is you’re selling. Entertain, and sell. Elmer Wheeler put it best over 50 years ago when he said “Sell the sizzle, not the steak.”

O.K. Oh, and speaking of entertainment — if you haven’t seen it yet, check out MY video. Entertaining? You tell me. It’s right here:

Now go sell something, Craig Garber

P.S. This month’s Seductive Selling Newsletter is going out later on this week, and it’s a DOOZY of an issue. Make SURE you check it out — take a FRE.E test-drive right here, and get TWO sales copy critiques on the house — only 10 days left!

About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)