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Making sale offers – What’s "missing" in Starbucks’ recent sale offer
This morning, I got an e-mail from Starbucks with an offer, and I wanted to discuss it with you, because I can’t help but get the feeling something’s “missing” here. The offer said: *********** ATTENTION: Current and prior customers & clients, ONLY *********** “Add a …
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Selling: 9 Things you MUST include with your offer:
I’m incredibly busy right now, with client copywriting projects and a new consulting program, on top of regular and ongoing consulting projects, as usual. And… with some luck on my side, I’ll also be bringing out one or two new products before the end of …
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How To Write A Compelling Offer: This one work?
Last week I had a post about the three things your offers need to have, to make them compelling. *********** ATTENTION: Current and prior customers ONLY! *********** Then there are offers like this biz opp banner at the top of this page. It’s been draped …
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Offers, How To Make An Offer: Does your offer make your reader salivate?
Last week I sifted through a few copy critiques, and there was one common recommendation I made on all three of them, and it had to do with the offer: *********** Free, for current and prior customers and clients only: http://kingofcopy.com/curious *********** If you really …
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Copywriting Tips – How To Create An Offer: 3 Most CRITICAL Components Of Your Offer
Your offer is sort of like the chorus of a good song In the sense that, everything else you’re saying and doing, is all leading up to this one point. It’s the “climax” of your sales letter, in a sense, just like the chorus of …
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e-mail marketing tips: A simple way to reduce risk that has nothing to do with guaranteeing ANYthing
Unless you’ve been living under a rock, then you know one of the most important things you can do to eliminate any risk associated with your purchase, is to offer very solid, very believable, completely unconditional guarantees. After all, if someone’s unsure of you, or …
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Small Business Marketing: 5 Mistakes you're making on your order forms
The lion’s share of our orders come in online. However, I happened to check my P.O. box recently, and discovered a couple of orders in the mail during the last few days. This got me thinking about order forms in general… With rare exception, I …
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Small Business Marketing Strategy: When! Hype! Fails! (but wait… there's more!)
My older son Nick has a saying. He says, “Just because a thousand people say something stupid, doesn’t mean it’s not stupid.” And this is the reason for the incredible proliferation of wild, hyped up headlines, offers and sales copy, especially online. Really, it has …
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