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Selling: 9 Things you MUST include with your offer:
I’m incredibly busy right now, with client copywriting projects and a new consulting program, on top of regular and ongoing consulting projects, as usual. And… with some luck on my side, I’ll also be bringing out one or two new products before the end of …
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Offers, How To Make An Offer: Does your offer make your reader salivate?
Last week I sifted through a few copy critiques, and there was one common recommendation I made on all three of them, and it had to do with the offer: *********** Free, for current and prior customers and clients only: http://kingofcopy.com/curious *********** If you really …
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Copywriting tips: Big mistake you're making when writing to your buyers
When I first got started writing copy, I was told “People are lazy, and that when you write, you have to do things to help them overcome their laziness, to help them take action now.” Or else… because they’re so lazy, they won’t do anything. …
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