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e-mail marketing tips: A simple way to reduce risk that has nothing to do with guaranteeing ANYthing
Unless you’ve been living under a rock, then you know one of the most important things you can do to eliminate any risk associated with your purchase, is to offer very solid, very believable, completely unconditional guarantees. After all, if someone’s unsure of you, or …
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Small Business Marketing: 3 things your buyers are worrying about most – you'd better know 'em
Anxiety. I’m sure you’ll agree, anxiety is one of the most powerful distractions in your life. It lowers your productivity… raises your stress levels… and prevents you from focusing on things. True? Absolutely. From a buyer’s perspective, anxiety also prevents you from being able to …
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