copywriting

Small Business Marketing: 5 MORE order form common mistakes

Got some GREAT feedback on the post on order forms the other day (see it here), so I wanted to run a follow-up post, to share some more common mistakes people make, related to your order form. 1. Give multiple options to order from. Regardless whether your order form is ...

Small Business Marketing: 5 Mistakes you’re making on your order forms

The lion’s share of our orders come in online. However, I happened to check my P.O. box recently, and discovered a couple of orders in the mail during the last few days. This got me thinking about order forms in general… With rare exception, I always give people the option ...

Small Business Marketing: 7 Banners most sales letters are missing

In Chapter 23 of How To Make Maximum Money With Minimum Customers, I spend 50 pages going through the 12 components of a sales letter, in detail. But for some of your readers — those people who either don’t have the time or the desire to read through your sales ...

Small business marketing: Why you no longer have the powers you once had and 3 ways to get ‘em back

It always amazes me how some people write their sales messages. They act like their audience is just sitting there holding their breath, waiting to hear from them. And then, they just tell them about what they’re selling… and that’s it. I’m sorry, but this isn’t the selling formula for ...

Small Business Marketing: New Free Report and other exciting minutiae

I’m off for a long weekend, but in the meanwhile, just a couple of quick housekeeping items: 1. We just restructured our products page, because… well, because we have a lot of products and it’s kind of confusing. Check it out and let me know what you think. 2. If ...

Small Business Marketing Strategy: When! Hype! Fails! (but wait… there’s more!)

My older son Nick has a saying. He says, “Just because a thousand people say something stupid, doesn’t mean it’s not stupid.” And this is the reason for the incredible proliferation of wild, hyped up headlines, offers and sales copy, especially online. Really, it has to do with social proof. ...

Copywriting tip: A 3rd Alternative to long copy vs. short copy

When it comes to sales copy, most people tend to focus on two things when they’re writing promotions: they think about how long, or how short, their copy needs to be. Now as you’d imagine, over the last 11 years, I’ve written a LOT of copy. And with the exception ...

FINAL notice – only 5 lines remaining for tonight’s call: bonuses off the charts!

This will be the FINAL notice you receive about tonight’s call. As of 5 minutes ago, there are only five lines still open for the “Keepin’ It Real Workshop: How To Be A REAL Person When Selling In Print – Someone Your Buyers Will Respect, Adore and Buy From – ...

Copywriting tips – Free Checklist: 60 Different ways to find your copywriting “hook” or Marketing USP

OK, this is big. Besides the two bonus gifts I already announced, earlier this week… I am also giving away a checklist of the 60 Different Ways to find your copywriting “hook” or Marketing USP. This checklist comes from my own swipe file, developed over the last 11 years, and ...