I used to love watching Candid Camera when I was a kid. I guess, in a sense, you could say Alan Fundt’s show was the first “reality show” on television. I actually remember seeing the show in black and white, and then I DO believe it went over to color, still with the original guest hosts.

I actually enjoy cameras and taking pictures. In fact, one of these days I’m going to take a class so I can figure out how to use my Nikon N80, because its got all these bells and whistles on it, but the only setting I know is “automatic.” This camera is a few years old, and it’s a traditional “SLR” or single lens reflex camera, not a digital camera.

I paid a small fortune for it, but nowadays, you can get one just like it — except in a digital format, for next to nothing. In fact, the industry experts are predicting competition is getting so fierce that by the end of the year, you’ll be able to pick yourself up a VERY nice Digital SLR for around $300 bucks.

And when it comes to consumers who buy cameras, the “a buyer is a buyer” rule is in FULL force. Camera buyers are SO rabid for the latest gadgets and doo-hickeys, that Nikon alone now releases around TWENTY new cameras a year, eliminating almost ALL their older models at the same time.

WOW!

And Canon, Olympus, and the rest of the big manufacturers are no different.

Why are they doing this?

The answer is simple: This is what the consumer wants, and they’re smart enough to know that if THEY don’t manufacture a new model, then last years buyer will get this year’s model from someone else.

Remember, “NEW” is one of THE biggest emotional buy-buttons you can push to your prospects, and in Chapter 21 of my Seductive Selling System manual, I cover this extensively, explaining exactly WHY and HOW to use “New” to lure and persuade your prospects to buy from you. You can get the system, and participate on this month’s coaching call, which covers “How to write lead generation FREE Reports” by heading on over to: http://www.kingofcopy.com/seductive

And in the meantime, just say “Cheese.”

Now go sell something, Craig Garber

P.S. This month’s newsletter is almost finished and ready to ship to the printer. Inside you’re going to find a press release I wrote that was viewed over 129,201 times in less than 1 month! Test-drive it FREE and get $1,391 Dollars worth of gifts at http://www.kingofcopy.com/ssnl

P.P.S. Check out all the King’s products at http://www.kingofcopy.com/products