Why does life have to be so difficult? Why do people feel they just can’t come out and say what they mean — especially when they’re trying to sell something?
For instance, the other day my younger son Casey and I, were in Smoothie King getting our usual chocolate shakes. Up on the counter where you pay, there were a bunch of small boxes all stacked up, one against the other — maybe a dozen or so in all, about 4 inches high, 2 inches wide and 2 inches deep.
I didn’t really look too intensely at the boxes, but I did see on the top of the box it said “Sluggish Colon?”
Now let me ask you this: Do you really think someone knows if they’re colon is sluggish? Shoot, in today’s day and age, you’re lucky if you find someone who knows the names of their kids’ teachers, or what they had for dinner last night, let alone whether or not their colon is sluggish.
No one knows if their colon is “sluggish.” What they know, is that it feels like they have a beach chair shoved up their ass because they haven’t been to the bathroom in a few days. THAT’S what they know.
Why can’t people just come out and say what the hell they really mean? Life would be so much easier this way, and we’d all get along so much better. There wouldn’t be any confusion or assumptions being made, and things would be just swell and dandy.
So what kind of headline can the top of that box say instead?
How about this, how about you let me know what you think the box-top could have said, by either posting your answer to my blog below, and I’ll publish some of the better ones either tomorrow, or the next day.
When I post these, I’ll also publish a few of my own suggestions as well.
Keep it clean — remember, this has to be displayed on the counter of a family store. So put your thinking caps on, and then…
Go sell something, Craig Garber
P.S. He didn’t “wish” for it, he worked for it, and then it happened just like he envisioned it: http://www.kingofcopy.com/dreamscometrue
If you enjoyed this, pass it on to a few of your friends and business associates, and if you have any comments about today’s message, it’s important you leave them right here on my blog: