HowToSellFreeInformation

How to sell free giveaways – the biggest sale you usually miss:

There’s one particular sale people often don’t work hard enough at making.

And that’s when you’re trying to give something away for free, that’s going to lead to a sale.

Like a Free Report or a Webinar, for example. Or a free product giveaway that leads to an upsell of a more complete product.

For some reason, people seem to feel they don’t have to “sell” as hard, since the thing they’re giving away, is free.

This is completely not true, for a few reasons:

1. There is really no shortage of free things, nowadays

Especially online.

So what happens is, your free product is competing with everyone else’s free product, for your buyer’s time and attention.

Just like whatever goods or services you’re selling are competing with everyone else’s, for your buyer’s dollars.

So if you’re not doing something different, to show your buyer that whatever you’re giving away is worth their time… they simply won’t hear you.

2. Skepticism

We’ve all received free offers that were so bad, YOU should have been paid for your time and effort, because of all your time they wasted.

Not to mention how much they disappointed you.

Because of this, you have to overcome skepticism and “prove” what you’re giving away, is actually worthwhile.

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On iTunes

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3. If it’s free, it’s not worth much

Most people inherently believe the old adage, “You get what you pay for.”

So when you’re giving something away, you have to overcome this deep-seeded belief. You have to “prove,” even though it’s free, it has tremendous value.

How do you sell something that’s free?

The answer is simple. You sell it exactly the same way you’d sell it, if the item had a price tag attached to it.

And if you can’t figure out what that value is… or what the benefits of ownership are…. in this case, you probably shouldn’t be giving it away — even for free — because it’s probably just not worth very much.

What are your thoughts on all this? Let me know, below.

Now go sell something, Craig Garber

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listening to: One of My Turns – Pink Floyd (1979)

About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)

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