ON SALE NOW ONLY $9.97

The NEW “Scientific Advertising” Plus... TWO FREE BONUS GIFTS (valued at $47 each)

Dear Friend,

Imagine how good a salesperson you would have been, if you were getting paid...

$185,000 Dollars a year to write sales copy... in 1915!

Well, it happened!

Claude Hopkins was a fantastic direct-response copywriter and one hell of an innovative marketer.

When he wrote Scientific Advertising in 1923, little did he know he'd be re-inventing the entire landscape of direct-response marketing, and he surely had no idea, nearly 100 years later... marketers everywhere would be reading his book and using his principles... as dogma!

But why is this so?

The answer is simple:

As Sure As The Sun Rises In The East, His Methods... Work!

So if you want to learn several hard-core fundamentals about how to use words to sell, download, and then read this book right now.

If you're new to direct-marketing, this book is a must read.  In fact, I'll go out on a limb and say if you don't read it, you're NOT going to be selling anywhere near as much as you can.

And even if you're an old pro, Scientific Advertsing is refreshing, and it's guaranteed to give you some new ideas for any projects you might be working on right now.  Here are just a few of the many strategies you'll uncover inside:

• The most common (and most effective) way to compare your advertising costs!
  
  
• Why advertising has nothing to do with "ad writing!"  And the REAL skill you need to write good ad copy!
  
  
• Who to think about when you're trying to sell something!  (Hint: Contrary to popular belief, you should NEVER be thining about the unwashed masses!)
  
  
• The right way... and the wrong way... to use pictures in your advertising!
  
  
• The cornerstone concept behind writing effective headlines!
  
  
• MOST Important: How to use human psychology to make a small fortune, including... using samples, accepting payments, and making "mental impressions."
  
  
• How to tell your FULL story, and how to tell it effectively and compellingly!
  
  
• Why some things shouldn't ever be sold -- you simply can't make a silk purse out of a sow's ear -- knowing your results is critical here!
  
  
• How to use product research to craft effective ads -- and avoid wasting valuable time and energy!


• Why "advertising is like war, minus the venom!"
  
  
• The bedrock of Hopkins' success was his liberal use of samples.  You'll discover who to give samples to, so you're most likely to convert your prospects into sales!
  
  
• How to split-test your campaigns: what to do, and... what NOT to!
  
  
• How to make your ad "breathe good cheer," and how to avoid "negative" advertising!
  
  
• And... much much more!

And here's what you'll be getting inside your two bonuses (a $47 value, each!):

In Bonus number one (a $47 value), I'll show you Hopkins most famous ad, along with the "hook" he used, which is still used today.  This strategy is so simple, and yet most people are scared of using it.  Find out why and how YOU can use it in your business!

Bonus number two (another $47 value) shows you the 7 components of any successful ad, and how to use them in your own marketing!  You'll get an example of an incredibly effective sales letter I wrote, that's started BOTH of my son's careers!

Listen, many people ask me, "What were some of your bigget influences, early on?"  And I always answer with "Scientific Advertising" as one of them.  This was definitely one of the most important books I ever read about direct-marketing strategies and about writing emotionally compelling copy. 

You'll see what I mean when you read it yourself!

Kind regards,

Craig Garber,
"The King Of Copy"

P. S. Did you know, Claude Hopkins was actually ad legend David Ogilvy's brother-in-law?

The two were good friends, fiercely competitive, and on opposite ends of the marketing spectrum.

Now On Sale Only $9.97!  It's Easy To Order, Here's How:

Click on the link below, and Scientific Advertising and the TWO EXTRA BONUSES will be delivered straight to your e-mail inbox and you will be finished reading it before the night is over.  Use your VISA, MasterCard, Discover, or American Express card, and click right here on this link to be taken to a 100% safe-and-secure order form:

If you want to download and print out this book, you'll need the Adobe Acrobat Reader.  If you don't have the Adobe Acrobat Reader software, you can get it for FREE by clicking here.

Craig Garber & kingofcopy.com
3959 Van Dyke Road #253 Lutz, Florida 33558
(that's just next to Publix on the south west corner of Van Dyke and Dale Mabry)
813-909-2214 phone   954-337-2369 fax

© Craig Garber & kingofcopy.com®