Pride Or Prejudice?
Today and tomorrow I’m meeting with my mastermind group down here in Tampa, so I’ll be out of pocket until Friday after this.
(If you want information on my Mastermind Group, go to http://www.kingofcopy.com/mastermind)
O.K., so here’s a question someone asked me a while ago. They said, how do you use “pride” in copywriting? When does this emotional buy-button get pushed?
The truth is, pride isn’t a trigger you’re going to push too often, but let me explain when it might come up and how to use it.
See, pride’s sort of an ego “push.” What happens is, you push the pride “trigger” when you want someone to feel proud of the action you want them to take. What makes this difficult is, you can’t “feel” anything, unless you first experience it.
So… what you have to do, as the writer, is put the experience you want your buyer to have, inside their head, as if it’s already happened. Not easy, but let me try and show you a brief example of what I mean.
Let’s use the example of getting engaged. Buying an engagement ring is one of the biggest transactions a man’s going to be involved with, and this would be an appropriate situation to use pride in. You might say something like this:
“Frankly, a ring like this, isn’t for everyone. It’s not for men who kid themselves into believing, “It’s just a ring”… and it’s not for men who kid themselves into believing their wife really would be as happy wearing a cigar band as she would, wearing a diamond like this. (Don’t mistake how much your future wife loves you, or what an amazing person she is… with how special she’s going to feel, wearing this beautiful diamond ring on her finger. These two things are completely mutually exclusive. And in a case like this, nothing’s worse than regretting something you didn’t do.)
This ring is for the man who’s going to feel proud, that his wife’s ring looks ten times better than all the rings, other guy’s wives are wearing.
And it’s also only for the man who’s smart enough to realize, any short-term anxiety he has over buying something like this, will be nothing but a fleeting memory, very soon — just like most things in life you’re initially anxious about. It’s for the guy who knows, the only memories that really linger, are the ones you’re going to make together, for the rest of your life.”
This… is how you use pride. And you can take that… to… the bank.
If you thought this was helpful, then check out my Seductive Selling System. It has 47 different emotional buy-button triggers to push, just like this one. Only each one has either 3 separate examples of specific copy to use, or… 3 complete ideas for marketing campaigns built around each trigger. And, the system comes with not one, but TWO zero-risk guaruntees, that I can look you, or anyone else in the eye, and confidently deliver on. Find out how to make ‘em say yes, every which way but loose, and check out the system, right here: http://www.kingofcopy.com/seductive
Remember, there’s never been a better time than right now, to dramatically change (and dramatically improve) what you’re doing.
Now go sell something, Craig Garber
P.S. Only THREE days left to get your hands on this month’s issue of Seductive Selling. On page eight, I reveal what’s literally been the best piece of advice I ever heard about building a relationship with your prospects. Put it this way — it’s something I think about before I write every sales letter I work on, and I mean that sincerely. Take your free 30-day test drive and get 15 bonus gifts (that are actually useful — just watch the video), right here: http://www.kingofcopy.com/ssnl
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