Personal quirks: how and why to reveal (and profit from) them
I don’t get the opportunity to meet many of my customers in person, but when I do, here’s what they all say, with literally no exception:
1. I feel like I’ve known you for years. It’s almost as if you were an old friend I haven’t seen in a long time.
This is by far, the most common comment, and it’s what we’re going to talk about today.
2. I have files all over my office with your stuff in them.
This is another issue for another day, but know that delivering great content that gives more value than anything else out there, causes this to happen as predictably as the sun rising in the morning.
3. You’re much shorter than I thought.
Can’t really say much about this one, now can I?
So how can you stimulate so much curiosity in your prospects and customers, to the point where they feel they know you?
The answer is simple. One of the easiest things you can do is to reveal a few quirks you have, and talk about how they influenced or influence your decision-making and your success (and your failures).
The truth is, I’ve got so many quirks and have overcome so many different things, I could spend all my time talking about them, and nothing more.
For instance, from time to time, (and frankly in much more depth in my paid for products and services) I’ve talked about each of the following
* Where I grew up.
* My nutty parents.
* My divorce and my ex-wife.
* My bankruptcy in 1997.
* Struggles raising my children.
* Struggles running a business.
* Life in The Bronx.
Frankly, in my case, the list of possibilities here is potentially endless.
See, having quirks and flaws makes you human. It makes you real and tangible and as common as the next guy.
And frankly, it’s also inspiring when people see how you’ve had to overcome certain things. It shows them anyone can do whatever they want to, IF they want to.
Pretending you’re perfect, on the other hand, makes you seem unreachable, untouchable, and ultimately… not real. (And in fact, it’s NOT real at all.)
And while that approach might work for a few people, for a little while… it’s gonna crush you in the end. Especially when you have to look in the mirror one day and you begin wondering who you really are.
And that’s… not a question… you want to have to answer.
So don’t be afraid to be yourself, warts and all. As long as your end result is to give out good information and to build strong relationships first, showing a personal side of you will only help you. And probably a lot more than you can ever imagine.
We live in a reality TV world. Don’t forget this because it’s what your prospects want.
So give it to them.
Inside “How To Make Maximum Money With Minimum Customers,” I reveal where I went to high school and college and how this changed my life… why I got arrested… and what prompted years of jealousy and social immaturity on my part — all on page 12 alone! If you want to find out what makes successful people tick, then get your hands on it right away. It will profit you as long as you’re in business and you have my word and a lifetime guarantee to back that up!
Now go sell something, Craig Garber
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