Thumbnail image for Direct Mail Copywriting – Instantly boosts your direct-mail response rates:

“I never hated a man enough to give him his diamonds back.”  Zsa Zsa Gabor O.K., here’s a quick one for today.  I’m rushing out of here to go and pick some blueberries, actually. I love eating blueberries — they’re one of the best things you can eat, health-wise… they ...

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Thumbnail image for New Direct-Marketing Workshop – This is NOT an April Fool’s Joke:

“You can’t build a reputation on what you are going to do.”  Henry Ford I’m going to be putting on a workshop very soon.  It will be fun, affordable and as usual, I’m going to over-deliver with some great content. If you think you’ll want to attend, then please complete ...

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Thumbnail image for Serendipity – The three questions that caused an immense shift in my business:

Please complete the survey below… and then, let the fun and games begin :-) Have a great weekend, Craig

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Thumbnail image for Emotional Direct-Response Marketing: What’s your favorite brand name?

“It is far sweeter to escape, than to be merely free.”  Andrew Corsello As you know, direct-response marketing is more results-driven trackable marketing that works NOW. Not brand-driven marketing where you try and get your brand “out there” somehow and let the brand do the selling for you. For entrepreneurs ...

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Thumbnail image for How To Make Maximum Money With Minimum Customers – Thanks for voting… here’s the winner:

“To do great important tasks, two things are necessary: a plan, and not quite enough time.”  Anonymous Thanks a lot for voting on the new cover design for my book. You know, if there’s one thing I’ve learned in the last 12 years of being involved with direct-response marketing, it’s ...

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Thumbnail image for NEW Survey – Need Your Input, FAST! (only a few hours left)

“The man who starts out going nowhere generally gets there.” Dale Carnegie I’m considering having the cover of my book re-designed, and I’ve LOVE to get your opinion on it. Here are the new designs – and it’s also where you can vote on them Most people reading this, already ...

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Thumbnail image for Simple ad example inside – how to sell benefits over features:

“A journey of a thousand miles begins with a single step.”  Chinese Proverb I saw this ad in MacWorld a few weeks ago, and I thought their message was pretty cool. Here’s the ad: What was cool about this ad, is… it’s a great example of selling benefits over features. ...

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Thumbnail image for Craig Garber: All about… me

“Whether you think you can or think you can’t — you are right”  Henry Ford We’ve been making a number of changes to our blog, and we still have more to go, but I’d love to get your input on this one, in particular. Check out my new “About Me” ...

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Thumbnail image for Positioning mistakes people make that come back to haunt you:

“No one can make you feel inferior without your consent.”  Eleanor Roosevelt Today’s quote has a lot to do with “positioning.” Not many people talk about “positioning,” but it’s a critical component of how your marketplace perceives you. And the foundation of your positioning is 100% based on how you ...

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Thumbnail image for Why We Work: Her Sweaty Damp Curls In The Palm Of My Hand

Today’s my daughter’s 12th birthday.  I first wrote this probably 8 or 9 years ago – I hope you enjoy it. Let me know what you think: I love putting my daughter to bed.  It’s one of the few times I have no problem letting go and disconnecting, and simply ...

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