By Craig Garber

March 21, 2012
“A journey of a thousand miles begins with a single step.” Chinese Proverb I saw this ad in MacWorld a few weeks ago, and I thought their message was pretty cool. Here’s the ad: What was cool about this ad, is… it’s a great example of selling benefits over features. ...
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By Craig Garber

March 19, 2012
“Whether you think you can or think you can’t — you are right” Henry Ford We’ve been making a number of changes to our blog, and we still have more to go, but I’d love to get your input on this one, in particular. Check out my new “About Me” ...
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