Craig Garber:
Author of “How To Make Maximum Money With Minimum Customers,” I help online and offline entrepreneurs systematically attract qualified leads, and rapidly convert them into paying customers, clients, and patients. Over 300 clients in more than 91 different industries since March of 2000. Family first, but I love what I do. I also write and publish — a lot. Dream big and laugh as much as possible.
Ethics in advertising
Ethics in advertising probably isn’t something you think about very much. And the truth is, I don’t think there’s an ad man out there who hasn’t been challenged by this topic at one time or another. Why? Because ethics in advertising is kind of like …
Cool Customer Engagement Strategy
Before we go any further, see if you know the correct answers to any of these 3 questions, and then we’ll talk about a very cool customer engagement strategy: 1. What’s the most important part of your sales letter, display ad or website? 2. If …
LOADS of Offbeat Ad updates:
I have to tell you… yesterday, the weather here was virtually perfect. It was odd, because the night before, we had the heat on, it was so cold. (61 degrees — yes, go ahead and laugh at how my New York City blood has become …
how to find clients (good ones, anyway)
How to find clients is the most important question you want to get answered, when you’re running a business. See, when you first get started in business, you’ll pretty much work with anyone who has a pulse. You’ll say “Yes,” to basically anyone who’s willing …
David Ogilvy Quotes
There are several people I’ve studied over the years, who’ve made a huge impact on how I think, with respect to marketing. Specifically, the “social engineering” behind what you’re selling. “Social engineering” is a term I first heard Gary Halbert used. And what he was …
Pricing Strategies For A New Product
One of the trickiest and sometimes most challenging things to deal with, is to decide on the correct pricing strategies for a new product you’re about to start selling. So today, let’s talk about a 3 simple pricing strategies for a new product. 1. If …
Sex in advertising
I posted another Offbeat Ad up on my blog. It’s called “Sex in Advertising” — check it out, now. Also, tomorrow is the last day you can slash $500 (50%) off one hour of consulting with me. Just enter the Special Code CONSULT in the …
Upselling Techniques
Yesterday we talked about how to get more business from existing clients. Today, we’re going to talk about another “smart money” move — upselling techniques. “An upsell” is basically when you increase the value of any given transaction by offering additional items for sale. So …
How to get more business from existing clients
It’s a LOT easier to get more business from existing clients, than it is to get new business from new clients. And that’s because the toughest sale is your first one. After your first sale, things like credibility, believability, and trust — typically the three …
3 Ways to sell to your list: Which one of them is best for you? (Choosing the right voice to write (and sell) in)
Today’s tip is only for people who are willing to go the extra mile when you’re trying to sell in print. It’s like doing cardio before or after you work out with weights — only the die-hards are going to do it. Similarly, only those …
Now Open: Download my 30-Day Cash Flow Surge Program, Free – 17 slots left
You can now download my 30-Day Cash-Flow Surge Program, right now. This will stay open until 17 more people have taken advantage of this, no exceptions. Get busy reading, listening, and watching… and have a great weekend. Now go sell something, Craig Garber P.S. Contact …
a (true) New Year’s Story
If you read the intro to my book, then you know two things about me: One, that I didn’t get a particularly good start in life. And second…you also know the two defining experiences of my life that basically shaped who I am today. Earlier …
Thank you for 2012 (and some new videos)
Before we get started here in 2013 (imagine that!)… I just want to say “Thanks” for a fantastic 2012. If you are, or have been, a customer or client of mine, I want you to know we truly appreciate your business and the ongoing trust …
Couple of quick updates for you to check out, over the weekend
Lazy week — yes, no doubt. Just a quick note to let you know I’ve added a few more ads (along with some esteemed commentary) to the Offbeat Ads section. And, I’m slowly updating all the Videos I’ve made in the past, to the new …
All the best to you and your family
Just wanted to take a minute to wish you and your family nothing but good cheer and fun this Christmas season. Enjoy, and relax. You deserve it Have fun, Craig Garber
Why it’s harder to sell preventive products:
O.K. this is going to be my last “official” post of this year. I’ll be on next week for holiday wishes and maybe some other “fun” stuff, but nothing too heady. We’re closing down the Kingdom for work, until 2013… and I hope you’ll be …
GREAT Marketing Promo & Irresistible Offer: Tijuana Flats
I can’t tell you how many times I see individuals and big dumb companies trying to run promotions… that take advantage of some upcoming event, or a recent newsworthy item. Most of these promotions are average, at best. But MANY times — especially when the …
New Offbeat Ad Posted: Ooh baby… Is that a telex in your pants, or are you just happy to see me?
Just posted a new ad in the Offbeat Ads section of my blog. The ad’s called “Ooh baby… Is that a telex in your pants, or are you just happy to see me?” Oh, and here’s a cute story you might like. Years ago, when …
25 Ways to write an order (response) form
Order forms are like good-night kisses after a first date. Set ‘em up properly, and all that hard work you did in the sale, pays off in spades. Screw ‘em up… and you get sent home with your tail wagging in between your legs. Now …
iTunes, Google, and Life: 3 ‘quickies’
Lots of stuff I have to do today, so this’ll be brief. Just wanted to let you know about a few cool things I recently saw. For starters, if you’re a baby boomer, then you’ve no doubt stopped at the checkout counter in the grocery …
