What makes optical illusions so interesting, isn’t that they cause people to make a mistake, it’s that they cause everyone to make the same mistake.
And that’s what most marketing is like. You see someone else doing something, and so you think, “Let me try this. It must be working, since this fellow seems to be successful.” Then, your competition sees you using it and she thinks, “Holy Cow! This guy’s a genius — how’d he come up with that?”
And soon she’s using the same piece.
And so on, and so on. This is the perverted business-person’s version of the old schoolyard game, “Telephone,” when one child whispers something into another child’s ear, and this is repeated over and over again from child to child.
By the time the last child hears the story, “Mary went to get Milk with Johnny last week” is turned into something like, “Mary and Johnny are having a baby next month.”
The bottom line is, if you’re going to take advice from someone about something, make sure they have a proven track record and know what they’re talking about. Your wife’s brother, the plumber… probably isn’t the best person to give you advice about why you’re heart’s been racing lately, just the same way that “copying” your competitor’s marketing isn’t the best thing for you to be doing, either.
Often, what looks good on the outside, is crumbling and about to fall apart on the inside.
So be careful, and then…
Go sell something, Craig Garber
P.S. In this month’s Seductive Selling Newsletter there’s a contest: Can you figure out why I WON’T run this ad again? Let me know and win my upcoming e-book, The ABC’s Of Internet Marketing. Take your 30-day free trial of the newsletter and get 15 bonus gifts, right here : http://www.kingofcopy.com/ssnl
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Article by Craig Garber
Craig Garber is a Lead Generation specialist and the author of "How To Make Maximum Money With Minimum Customers: 21 Proven Direct-Marketing Strategies Anyone Can Use!" The book sold out of it's first two printings, and currently has over 44, 5-star ratings on amazon.com. Since April, 2006, Craig has also published The Seductive Selling Newsletter, an offline monthly newsletter currently read in 15 countries, world-wide. Out of college, Garber started his career as a CPA, and he initially started his career in marketing as a copywriter, in March of 2000. Today, he is one of the highest-paid direct-marketing consultants in the country having worked with over 300 clients in more than 87 different industries. Originally from The Bronx, Garber lives a much more peaceful life today, in a relaxing lake-house just outside of Tampa, Florida with his wife and their three children.
Craig has written 1127 awesome articles for us at Craig Garber & kingofcopy.com
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