Loyal to the brand, or loyal to the Bribe?

I’d been going through “Blade” Magazine, which is about knives, and the lion’s share of all the space ads in there mentioned two things: The name of the company, and “lowest prices.”

Neither of these things are very compelling, and in fact, I’d bet simply by saying you’re the “highest priced knife on the marketplace” and then telling why, you’d get business.

Anyway, here’s the thing with respect to “low low prices!” When you train your customers to buy based on price, they become loyal to the bribe, and not loyal to you. As an example, if a new retailer came out on the marketplace today, and their whole sales pitch was “We promise to be THE lowest-priced store in town — we’ll even beat WAL-MART hands-down, on every single item in stock.”

What do you think would happen here? Do you think everyone would stay put and stay faithful to Wal-Mart? I think not. Sure you’d have a few die-hards, but for the most part, Wal-Mart’s customers would RUN as fast as they can to this other place.

But remember this, while being loyal to you is far more important, and makes pricing FAR less important, if you want that kind of loyalty, you’re going… to have to… earn it!

Now go sell something, Craig Garber

P.S. Check out all the King’s products at http://www.kingofcopy.com/products

P.P.S. This month’s newsletter is almost finished and ready to ship to the printer. Inside you’re going to find a press release I wrote that was viewed over 100,000 times in TWO days, along with proof of this claim. Test-drive it FREE now at http://www.kingofcopy.com/ssnl

About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)