Just the facts: Lead Generation Mistake #12
One of the most important things you an do, especially when you’re trying to generate leads, is disclose as many facts as you can about your product or service.
For some reason, people seem to feel “facts” are boring… and that your customers, clients, and patients won’t be interested in them. So instead, people spend a lot of time “glorifying” the purchase.
Instead of giving facts… they give out a lot of hype. Instead of being direct… they skirt important issues and disclosures.
But in reality, your buyers WANT to know as much as possible about what you’re asking them to do.
If you think about it, how else can they possibly rationalize the risk you’re asking them to take, otherwise?
See, people think buyers aren’t clever, but they are clever. Everyone’s clever when it comes to money and how they spend it.
Like David Ogilvy said, may years ago, “The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.”
The truth is, the more information you reveal about your products or services, the MORE you’re going to sell.
The key is… you want to present this information in a compelling manner.
And this is just some of what we’ll be covering on tomorrow’s Free teleseminar.
Tomorrow, from 2-4pm Eastern time (and again at 7pm Eastern time) I’m hosting a free teleseminar, called The 21 Most Costly Mistakes Entrepreneurs Make When Trying To Generate Leads.
You can register for the call here
We’ll take an in-depth look at 21 critical lead generation mistakes people make, and I’ll be showing you examples of each one of them, in full-page and smaller advertorial-style ads.
Once you register you’ll receive all the call-in information you need to participate. Plus, before the call you’ll receive a handout for the call itself.
Note – this is a TELESEMINAR, NOT a webinar :-)
Now go sell something, Craig Garber
P.S. Let me make one thing perfectly clear — and unfortunately, I learned this the hard way early on in my career: “front end” activity, which is ALL lead generation… is everything. In fact, even if you STINK at everything else… if ALL you’re good at is generating leads, then you’ll still be a heck of a lot more successful than your competition.
When your pipeline is consistently full, life is good, recession or no recession. When it’s dry, you’re up the creek without a paddle.
Whether you like it… or not.
How To Make Maximum Money With Minimum Customers – LIFETIME Guarantee Included
How To Make Maximum Money With Minimum Customers – Amazon.com
listening to: Them Terribles – Dreamers (2007)