If you can’t beat ‘em, become a cop.

Here’s an unusual marketing strategy that often works. I say unusual, because it’s actually a positioning technique that, on the surface, looks like an ethical consumer service, but make no mistake — it’s a positioning technique.

It’s almost a way of saying, “If I can’t beat, ‘em… then let me police ‘em.”

Let’s say you’re trying to out-do your competition and you’re in a field that’s as crowded as a New York Subway during rush hour. And also let’s say that when it comes down to it, there really ISN’T anything much different between you and all those other strap-hangars smothering in each other’s sweat and aroma.

What’s a business to do?

Well, here’s one way to skin this cat: You set up a “policing” group or association that oversees everyone else in your industry, and you position the association, AND you (as the top dog who happens to run a company that also belongs to this association) as an overseer of everyone else. A champion of the marketplace’s ethical morals — the honest gatekeeper of an entire industry, if you will.

A modern-day Robin Hood, you can even say.

If you think good and hard about this technique, you can definitely use many different variations of it as well, in different applications and situations.

Now appreciate you’re not going to build something like this overnight — but there again… like Confucius said, “A journey of a thousand miles, begins with one single step.”

And if my memory serves me right, he said that right after his other famous line, “He who eats jelly beans… farts in Technicolor.”

Or something like that.

Now go sell something, Craig Garber

P.S. Kick fear STRAIGHT on it’s ass, right NOW!: http://www.kingofcopy.com/science

About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)