I have something astounding to tell you.

As if coming up with a headline isn’t difficult enough, for most people, sitting down and trying to come up with an opening of a sales letter or display ad, is like trying to figure out which way is north, when you’re standing smack dab in the middle of the desert at high noon.

I will fix this for you, forever, right now:

There are many approaches to coming up with an opening line, but no matter which one you take, you need to make sure you’re compelling… you’re NOT wasting time on idle chit-chat… and you’re speaking directly to your marketplace with enthusiasm.

Today we’re going to talk about one way to open up a sales pitch: using a punchy introduction.

For example, something like “I have something astounding to tell you about lowering your blood pressure.”

Or, “Now there’s a way you can eliminate pet odor for good, without using ANY chemicals at all!”

And how about this old standby, which Halbert taught me when I was working with him: “If you are a cigar smoker, and you’d love to know how to save as much as 75% on all your new cigar purchases, then here’s something you MUST know:”

Now there are a few guidelines you’re going to want to pay close attention to when you’re doing this. One, you’ll notice I extended each of the base openings (“I have something astounding to tell you.”) to include a benefit. You want to do this to capture your reader’s attention and make sure they know something’s in it for them in this letter or ad. Otherwise, you’re just being vague and hypey with no substance. That’s a HUGE turn-off.

Two, you want to say something that’s got energy and power. If you’re trying to get someone’s attention, nothing beats enthusiasm.

And three, another trick you may want to try is to add what I call a “bonding factor” in your opening. So for example, “I have something astounding to tell you about lowering your blood pressure,” can often be enhanced by saying something like, “If you are a woman over age 65, I have something astounding to tell you about lowering your blood pressure.”

This adds another dimension to your relationship and should be used from time-to-time.

Now let’s call a spade a spade: what I just told you today has more value than probably anything else you’ll read this month, right? But… only if you use it. So get crackin’.

Now go sell something, Craig Garber

P. S. Here’s how I actually hooked up with Gary Halbert http://www.kingofcopy.com/dreamscometrue

If you enjoyed this, pass it on to a few of your friends and business associates, and if you have any comments about today’s message, leave them right here on my blog:

About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)