How To Kick The Crap Out Of Your Competition

Both of my sons wrestle. My older son, Nick, is slightly taller than me, but weighs about 40 pounds less. Most of that actually IS muscle, but I’d be lying if I didn’t take credit for carrying 15 pounds of extra flab there.

But this isn’t about my waistline issues.

So last night, Nick decided he wanted to wrestle me, and I of course, accepted his challenge. Now let me get one thing straight – proportionally, Nick IS stronger than me. He’s also a MUCH smarter fighter than me, both technically, experience-wise, and anticipation-wise. He’s also a red belt in Tae Kwan Do, so he knows loads of subtle small but VERY effective moves I have NO way of competing against.

However, I do have one HUGE advantage over Nick – I am MUCH stronger than he is (at least for now), and so, I won – and not with that much difficulty. See, I didn’t try and “out-maneuver” him… I couldn’t out “think” him… and I sure can’t put more moves on him than he can on me.

I simply played to my strengths, which is EXACTLY how you want to beat the crap out of your competition – in fact, in many cases, especially when you have to think quick and act fast – it’s your ONLY choice.

So for instance, if you’re trying to compete with Wal-Mart or any other kind of a big chain store… you don’t go after them by trying to out-price them – you’ll never win that game. (And in general, low prices are a VERY bad thing to compete on. Some dummy will always come along and be more desperate than you ever were, and work for nothing.)

You’d want to compete on personal service… guaranteed deliverability… access to decision-makers… quality of your goods and services – anything your competition doesn’t have a clue about or could care less about.

It’s easy to kick the crap out of your competition – just play to your strengths and attract those prospects these strengths appeal to.

Gotta run – I just heard they’re coming out with Borat 2 and I want to make sure I’m first in line for all the pop culture gossip. After all, I need SOMETHING to talk about on my radio show.

Oh, there is one big HUGE mistake most entrepreneurs make when they’re going after their prospects, and I spill the beans about it in detail right there on page one of this month’s Offline Seductive Selling Newsletter, and if you don’t already subscribe, then mosey on down to and take your FREE test-drive AND get $1,391 Dollars worth of FRE.E gifts. Do this NOW:

By-the-way, this is my first tip written on my new Mac, and… I’ve been told by a FEW of my reliable resources, that… once you go Mac, you don’t go back. True?

Now go sell something, Craig Garber

P.S. IT’S ALIVE!: Make sure you call in (Toll Free 1-866-613-1612, or International 001-858-268-3068) and listen to my radio show LIVE, every Thursday at 1pm Eastern, and download all the past shows, at

About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)