How To Kick The Crap Out Of Your Competition
Both of my sons wrestle. My older son, Nick, is slightly taller than me, but weighs about 40 pounds less. Most of that actually IS muscle, but I’d be lying if I didn’t take credit for carrying 15 pounds of extra flab there.
But this isn’t about my waistline issues.
So last night, Nick decided he wanted to wrestle me, and I of course, accepted his challenge. Now let me get one thing straight – proportionally, Nick IS stronger than me. He’s also a MUCH smarter fighter than me, both technically, experience-wise, and anticipation-wise. He’s also a red belt in Tae Kwan Do, so he knows loads of subtle small but VERY effective moves I have NO way of competing against.
However, I do have one HUGE advantage over Nick – I am MUCH stronger than he is (at least for now), and so, I won – and not with that much difficulty. See, I didn’t try and “out-maneuver” him… I couldn’t out “think” him… and I sure can’t put more moves on him than he can on me.
I simply played to my strengths, which is EXACTLY how you want to beat the crap out of your competition – in fact, in many cases, especially when you have to think quick and act fast – it’s your ONLY choice.
So for instance, if you’re trying to compete with Wal-Mart or any other kind of a big chain store… you don’t go after them by trying to out-price them – you’ll never win that game. (And in general, low prices are a VERY bad thing to compete on. Some dummy will always come along and be more desperate than you ever were, and work for nothing.)
You’d want to compete on personal service… guaranteed deliverability… access to decision-makers… quality of your goods and services – anything your competition doesn’t have a clue about or could care less about.
It’s easy to kick the crap out of your competition – just play to your strengths and attract those prospects these strengths appeal to.
Gotta run – I just heard they’re coming out with Borat 2 and I want to make sure I’m first in line for all the pop culture gossip. After all, I need SOMETHING to talk about on my radio show.
Oh, there is one big HUGE mistake most entrepreneurs make when they’re going after their prospects, and I spill the beans about it in detail right there on page one of this month’s Offline Seductive Selling Newsletter, and if you don’t already subscribe, then mosey on down to http://www.SeductiveSelling.com and take your FREE test-drive AND get $1,391 Dollars worth of FRE.E gifts. Do this NOW: http://www.SeductiveSelling.com
By-the-way, this is my first tip written on my new Mac, and… I’ve been told by a FEW of my reliable resources, that… once you go Mac, you don’t go back. True?
Now go sell something, Craig Garber
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