How to get rid of looky-loos and tire-kickers who waste your time.

Time is like the personal debit card you own, only once your account is set up, there’s no upping it. Can’t ask for an extension, can’t get an increase, can’t fill it up with more cash, and there’s no refunds on it either. Once you debit it — even if it was for a “bad purchase” — there’s no “do-overs” and no returns.

That’s why when it comes to selling, wasting time with tire-kickers and looky-loos, is not only counter-productive, it’s frustrating because it whacks down that remaining debit card balance of yours, offering you zero in return.

So how do you eliminate curiosity-seekers and people who are “just shopping,” from your life?

There are probably dozens of things you can do, but let’s talk about three of them today.

One, somehow make your prospects qualify. I’ll give you a very simple example of this. Remember years ago, how you’d read small ads in the middle of comic books or inside TV Guide (remember TV Guide?), or in your local newspaper, and they had a small coupon you could clip out and send in to get a free sample or a free report?

Well, at the end of the offer, most of these coupons also said something like, “I am enclosing 10 cents to cover postage and handling.” That little 10 cents, was used specifically to eliminate curiosity-seekers and freeloaders. Just asking someone to make a small sacrifice, usually separates the boys from the men, the weak from the strong, the mildly curious from the dead-serious.

Basically, all forms of eliminating tire-kickers will be different versions of this one strategy.

Read that last sentence again and get creative with it.

Don’t just say “ok,” go ahead and read it, I’ll wait…

Good, moving on: Two, weed them out in your sales copy by specifically letting your prospects know who you can deal with and who you can help. So for instance, maybe you’re trying to attract women to your bridal gown store by offering a free fitting and a free wedding party assessment. But you don’t want every Jane Doe in town who’s thinking about getting married, to stop by, or… you sell high-end gowns only and you don’t want to waste time on anyone who can’t afford one of your gowns.

In your copy, you might say something like, “Do not read this ad unless you’re willing to pay a little more for a much better quality wedding gown.” Or… “Just so you know, these wedding party assessments are incredibly effective and have been proven to save most brides at least $3,750, not to mention substantial savings in your time. However, they are ONLY effective for those brides who are having more than 12 people in their wedding party.”

This qualifies your bride by the size of the wedding she is having, which may or may not be how you’d qualify how much she is going to spend on a wedding dress — you’ll need to figure out the qualifier here, but you get the gist of what I’m saying, right?

Three, make people apply to wok with you. One of the biggest problems with most businesses, is their number one qualification for who they will accept as a client or customer is “must have a pulse.” This is going to get you nowhere.

You wouldn’t accept that as you sole qualification for a spouse, would you?

Of course not, so why accept it in your business? Your clients will make you or break you, and since who you work with is completely up to you, why wouldn’t you want the proverbial best — the crème de la crème?

One way or another, and no matter what technique you use, anytime there’s some kind of “barrier” or “step up” your prospects have to take in order to work with you, there will also be some sort of weeding out process.

And it’s this process that saves you time, headache and frustration, and eliminates the tire-kickers and looky-loos from your life, forever.

Now go sell something, Craig Garber

P. S. Get 15 REAL bonus gifts including TWO free marketing critiques, and a whole hell of a lot more, just for test-driving the Seductive Selling newsletter. This month’s issue includes THE specific two-step process you need to go through to come up with your USP (Unique Selling Proposition), along with an Audio Success CD of two best-selling authors (who are absolutely crazy), when you take your free 30-day test-drive right here:

If you enjoyed this, pass it on to a few of your friends and business associates, and if you have any comments about today’s message, leave them right here on my blog:

About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)