How to get more money out of each sale: the brain-dead simple method.
This is so brain-dead simple it’s not even funny. Yet, if you use this strategy you will increase your sales dramatically. Ready? O.K., here goes: Conventional wisdom says otherwise, but I will tell you flat-out, to ALWAYS present your biggest and best offer first.
See, most people present their smallest offer first, and then they escalate upwards to their next highest-priced offer, and then up again to their highest offer.
And this is why most of their customers take the lowest or “maybe” the middle offer. See, when you go from small to large, customers have to talk themselves “into” spending more money. But when you present your top-dollar offer first, then your customers are faced with the unwanted burden of having to talk themselves “out” of getting more value.
And who wants to get less value?
Also, unless you have a rapport with your customers, or unless you’ve tested your offers, I limit the number of choices in my offers to two. Three choices presents too much confusion, and confusion leads to disconnect. And of course, disconnect leads to no sale being made.
The proof here is in the pudding. On every offer I run, either for myself or for my clients, upwards of 90 to 100% of all buyers opt for the higher-priced item, simply because of this strategy. I kid you not.
Imagine how much money you’re leaving on the table if you’re not doing this?
Of course it doesn’t hurt to have a compelling story behind what you’re selling and a great offer, either. But don’t forget, it only works if you use it.
Now go sell something, Craig Garber
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