How to get more money out of each sale: the brain-dead simple method.

This is so brain-dead simple it’s not even funny. Yet, if you use this strategy you will increase your sales dramatically. Ready? O.K., here goes: Conventional wisdom says otherwise, but I will tell you flat-out, to ALWAYS present your biggest and best offer first.

See, most people present their smallest offer first, and then they escalate upwards to their next highest-priced offer, and then up again to their highest offer.

And this is why most of their customers take the lowest or “maybe” the middle offer. See, when you go from small to large, customers have to talk themselves “into” spending more money. But when you present your top-dollar offer first, then your customers are faced with the unwanted burden of having to talk themselves “out” of getting more value.

And who wants to get less value?

Also, unless you have a rapport with your customers, or unless you’ve tested your offers, I limit the number of choices in my offers to two. Three choices presents too much confusion, and confusion leads to disconnect. And of course, disconnect leads to no sale being made.

The proof here is in the pudding. On every offer I run, either for myself or for my clients, upwards of 90 to 100% of all buyers opt for the higher-priced item, simply because of this strategy. I kid you not.

Imagine how much money you’re leaving on the table if you’re not doing this?

Of course it doesn’t hurt to have a compelling story behind what you’re selling and a great offer, either. But don’t forget, it only works if you use it.

Now go sell something, Craig Garber

P. S. Only THREE Days left to get your hands on this month’s issue of my offline newsletter, Seductive Selling. One of the FIVE marketing examples this month, is an amazing re-write of a lead generation ad in the service industry. Get it shipped out to you today, when you take your free 30-day test-drive right here: http://www.kingofcopy.com/ssnl

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 101 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)

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