Emotional Direct Response Marketing: How to attract the RIGHT attention using emotional direct-marketing strategies!

There are loads of ways to attract attention to your business using emotional direct-response marketing.

Some people create ads with beautiful photos… some men will stand on the side of the road wearing a costume or paying someone else to wear a costume – maybe they are dressed up like a bear in 90-degree heat here in Florida, or maybe it’s a scantily clad woman standing outside in the freezing cold, up north.

Some will get on television and be outlandish or crazy, and others will appeal to your sympathy – “Buy this because it’s the right thing to do… you’ll feel better and so will your conscience.”

The problem with most of these strategies is that there’s a HUGE difference between attracting attention and attracting the RIGHT attention.

See, if you want to attract attention, you have to roust people out of their normal routines.  You have to pull them up and out of the dull and mundane habits of their lives.  You have to be able to interrupt the silent hum of their ordinary routines, yet not be so overt that you’re saying, “BUY SOMETHING!”

And while each of these techniques I first mentioned might do this to some degree, they miss out on the most critical aspect of attracting favorable attention, effectively.

They don’t direct their appeal to your prospect’s interests — they direct it to yours.

This is the problem with the lion’s share of most marketing messages.  They scream and shout and yes, even some whisper.  But the message doesn’t resonate because it’s lacking the guttural emotional self-interest people need to feel, in order to get them to take action.

Most marketing is so focused on the creation of the message instead of the answer to the question, “Why are we creating this message?”  When you focus on this instead — kind of like starting at the destination and then working your way backwards — the answers to this question allow you to start attracting the RIGHT attention using the RIGHT emotional direct-marketing.  And that… is why you’re here.

Now go sell something, Craig Garber

P.S.  Get an immediate, fast start to measuring, testing, and creating effective emotional direct-response ads, AND get a detailed analysis (by me) of a landmark consumer ad, along with:

* The right way… and the wrong way… to use pictures in your advertising!

* The cornerstone concept behind writing effective headlines!

* And MOST Important: How to use human psychology to make a small fortune, including… using samples, accepting payments, and making “mental impressions.”

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)

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