I have NO idea why you opened this blog post.

Perhaps it’s just a habit of yours… perhaps I was just next in line and you got lucky… or perhaps it was something about the subject line.

Now if it was the first two, then you’re in luck, because you might just learn something today — and if it was the last one — because of the Subject line… then listen closely, Zorro: If you opened this because of the subject line, it means one of two things:

One, you are familiar with the band Hot Tuna. Hot Tuna was formed after The Jefferson Airplane broke up in 1970, and is really just a showcase for guitarist Jorma Kaukonen and bassist Jack Cassidy — two master musicians. I actually took my older son Nick to see the band last week at Skippers Smokehouse, and we had a great time.

Now if you’ve NEVER heard of Hot Tuna, then you probably opened this e-mail simply because the word “tuna” made you curious.

Good move — now time to learn.

See, there are a number of words you can use in your headlines, that aren’t conventionally used in writing, or conversationally (even more important), and oftentimes, when used correctly, these words will prompt such a high level of curiosity, they alone will make sure your message gets noticed and read.

So for instance, a headline for a product I wrote recently said How To “Smell” Success!

Smell — that’s one of those words.

There’s another famous old headline that goes something like “I’ll knock that belly-fat right off you!”

Belly-fat, now there’s an attention-getter, right?

Kind of hard to ignore that one isn’t it?

So don’t shy away from words that are unconventional. Oftentimes, like most things in life that are unconventional — they are more important than you think.

Quack, quack.

Now go sell something, Craig Garber

P.S. 42.7% Response Rate? Yes, I’m serious. Check it out right here: http://www.kingofcopy.com/leads — Arriba!