Hot Tuna. Curious?

I have NO idea why you opened this blog post.

Perhaps it’s just a habit of yours… perhaps I was just next in line and you got lucky… or perhaps it was something about the subject line.

Now if it was the first two, then you’re in luck, because you might just learn something today — and if it was the last one — because of the Subject line… then listen closely, Zorro: If you opened this because of the subject line, it means one of two things:

One, you are familiar with the band Hot Tuna. Hot Tuna was formed after The Jefferson Airplane broke up in 1970, and is really just a showcase for guitarist Jorma Kaukonen and bassist Jack Cassidy — two master musicians. I actually took my older son Nick to see the band last week at Skippers Smokehouse, and we had a great time.

Now if you’ve NEVER heard of Hot Tuna, then you probably opened this e-mail simply because the word “tuna” made you curious.

Good move — now time to learn.

See, there are a number of words you can use in your headlines, that aren’t conventionally used in writing, or conversationally (even more important), and oftentimes, when used correctly, these words will prompt such a high level of curiosity, they alone will make sure your message gets noticed and read.

So for instance, a headline for a product I wrote recently said How To “Smell” Success!

Smell — that’s one of those words.

There’s another famous old headline that goes something like “I’ll knock that belly-fat right off you!”

Belly-fat, now there’s an attention-getter, right?

Kind of hard to ignore that one isn’t it?

So don’t shy away from words that are unconventional. Oftentimes, like most things in life that are unconventional — they are more important than you think.

Quack, quack.

Now go sell something, Craig Garber

P.S. 42.7% Response Rate? Yes, I’m serious. Check it out right here: — Arriba!

About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)