Have a baby, get paid. Have twins, get a bonus.

Check this out: People magazine’s about to pay Jennifer Lopez and Mark Anthony somewhere between $4 and $6 Million bucks, for the exclusive right to the first photos of their newborn twins.

That’s more money than some of J-Lo’s lesser performing movies have brought in — holy momma!

But what about ROI — do you think the magazine’s going to get a good return on this marketing investment? That’s the real question.

So let’s take a look at how some other new baby covers have performed, circulation-wise.

Tom Cruise and Katie Holmes: 60% increase on Vanity Fair’s cover!

Angeline Jolie: People magazine, up 45%!

Gwen Stafani: OK Magazine, up 32%!

Patrick Dempsey: McDreamy rocked People’s circulation by 17%!

Marcia Cross: Circulation of People DOWN 8%

Britney Spears: People’s circulation DOWN 15%!

So, are there any conclusions we can draw from this? I’m not sure, other than perhaps since Britney Spears has tended to evoke a negative or sour emotional reaction, no one was interested in what was going on in her life. And I don’t know about you, but to me I’ve got no love lost for Marcia Cross’s nutty character “Bree” on Desperate Housewives (my wife forces me to watch it).

Even Tom Cruise, who seems a little nutty, isn’t negative, so perhaps this “negative energy” theory isn’t hocus-pocus, who knows?

Anyway, let me know what you think J-Lo’s babies on the front cover will do for circulation, by leaving a comment here on my blog, below.

Now go sell something, Craig Garber

P.S.: New to the kingdom and want to dive in, but not sure where to start? I’ve recently organized all my products by category on my product page, so perhaps that’ll help you out. Check it out at http://www.kingofcopy.com/products

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)

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