Great ideas don’t sell.

Home / Great ideas don’t sell.

Great ideas don’t sell.

Posted May 24 2007 in Direct Response Marketing

I’m back — been literally buried up to my eyeballs in work, but last night I went fishing after having a client in for a full-day of consulting, and the fish were REALLY hitting.

After only a few minutes fishing off my dock, I pulled in 2 bass, and lost two more that wriggled off the hook after I’d hoisted them out of the water. Definitely brought me back to life after a long day, and a longer night before that.

You know, in the last two months, I’ve seen the exact same situation in two completely different industries, when people have come to see me for full day consults – (find out more at http://www.kingofcopy.com/consultingday ) People come in my office with a ton of integrity and a slew of great ideas, but… great ideas don’t necessarily sell.

What sells is what people want to buy, and this is often forgotten when you’re in the middle of something. Good ideas don’t sell — what people want, sells.

I hate to be the bearer of this kind of news — there’s nothing worse than relaying a message that lets the air out of someone’s sails, but… I’d rather be the bearer of temporary short-term news, and then sit and figure out how to “re-make” the idea into a winner — than flat-out lie about something I KNOW (or at least VERY strongly suspect) just won’t work.

Another thing to remember is that if you are going to sell something, sell it BIG. Meaning, you’re going to have to work as hard to sell a $500 dollar item, as you are to sell something for $997, so why not structure your offer, or tweak what you’re selling, just enough, to get that extra cash, since… you only have to put ONE sales letter together for it anyway?

Tomorrow, I’ll tell you HOW to tweak your offers, to boost your prices.

Now go sell something, Craig Garber

P.S. On page 2 of this month’s Offline Seductive Selling Newsletter, I’ll show you an actual ad I wrote that TRIPLED a client’s business — in the most economically depressed part of the state where he lives. Test-drive my newsletter for free and get $1,391 Dollars worth of bonus gifts, right here: http://www.kingofcopy.com/ssnl

Categories: Direct Response Marketing

About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)