Got Milk? Get Curiosity.

So yesterday we talked about the benefits of conventional conversation, and how sometimes, saying things like “This too, shall pass”… and “”Every dog has his day”… and “You know, it really is always darkest before the dawn, right?” isn’t necessarily bad — in fact, saying tried and true clichés like this is often exactly what you need to make that much-needed connection with your prospects.

Today I want to talk about how you can “twist” these same conventional clichés to create discomfort and use this to get attention as well.

For example, you can turn the phrase “Often A Bridesmaid… But Never A Bride” into… “Often A Bridesmaid… But Never A Sex Kitten.”

That would get your attention, right?

Or how about this one: “Got Milk?” I’m pretty sure I saw something that said “Got Milk? Get Heart Disease!”

And you can take the old standby “Where There’s Smoke, There’s Fire”… and turn it into… “Where There’s Smoke, There’s FireGuard!”

By doing this, you’re causing enough of an interruption from what’s conventionally “expected,” to make people stop what they’re doing so they can satisfy their curiosity. And since creating curiosity is one of the smartest things you can do in marketing, in general — this is a good thing.

Now go sell something, Craig Garber

P.S. On page 8 of this month’s Offline Seductive Selling Newsletter, I’ll show you exactly why, as Jim Rohn says, success ISN’T something you “chase down.” This is diametrically opposed to what we’ve all been taught, but I’ll show you specifically how success really IS something you attract, by the person you become — or not. Take a free test drive and get $1,391 Dollars worth of bonus gifts, right here:

About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)