How to get more business from your existing customers:
Today I want to share a good idea with you, that’s easy to implement.
But first, tell me if this sounds familiar:
I own life insurance with two different companies — never once, do I get a call or notice from them, to buy more insurance. Instead, I get premium notices.
I own mutual funds with a company, and again… never once do I get invitations from them to learn about some of the other funds they have.
I subscribe to a good half-dozen magazines. And although I get loads of notices to subscribe to a handful of their competitors… I never get nice letters introducing me, or offering me any of the other magazines these publishers sell.
I could go on and on here: banking services… clothing ordered… food and snacks… the list is virtually endless.
And you know what?
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Each one of these companies is missing out on truly “EZ money”
You see, the easiest sale to make is a sale to one of your existing customers.
Yet there’s only ONE reason why so few people are making this sale. And that’s because they never ask for it.
And to me, that’s a waste, as in… “Motivation without opportunity is a shame… but opportunity without motivation, is a waste.”
You should constantly be thinking about what other things you can ask your customers to buy… and what other things they’d WANT to buy.
If you’re not sure, ASK them what they want.
And, you should be making them offers on a fairly regular basis.
These are some of the easiest sales you will ever make, and yet… judging from the number of offers I get from people who are getting a LOT of money out of me, already… few people seem to want to make these sales.
I hope you’re not one of them.
Now go sell something, Craig Garber
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