Even Betty Crocker’s Doing IT

When you think of Betty Crocker, what’s the first thing that comes to mind?

If you’re a baby-boomer like I am, “cooking,” right?

Old-style traditional cooking — mom wearing an apron while hustling around the house, in between her cleaning and shopping chores, and fussing over her hubby’s meals is probably what you’re picturing.

But today’s Betty Crocker isn’t like this at all. No siree. She’s one hot seksy smart momma who knows a thing or two about making a few Benjamins.

Apparently, Betty’s in touch with her buyers and with her marketplace. She’s targeting a HUGE variety of buyers using different marketing strategies to reach each segment of the marketplace. (And if you’re not doing the same thing, you are only capturing a very small sliver of your market.)

For example, she’s now got:

* A blog for newbie cooks.

* Online entertaining tips for people throwing or hosting parties.

* An updated edition of her classic “Betty Crocker Cookbook”, now in Spanish as well as English.

* A special “Adult Industry” cookbook for those people who really like to “spice it up.”

Just kidding on that last one, of course.

If Betty Crocker’s doing it, then you need to be doing the same thing — carving up your marketplace into niches and then sending out niche-specific messages to them. You simply can’t eat the whole elephant — no matter how hungry you are. You need to break it up into little pieces and then digest them one at a time.

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Now go sell something, Craig Garber

P.S. Listen to my Seductive Selling Radio Show, premiering January 11th on WorldTalkRadio.com

About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)